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Ryan Bettis Jewell Kibling Jack Lowman

GIN. Ryan Bettis Jewell Kibling Jack Lowman. Overview. The supplier is in control. Only found one Private Label Found many different sizes . Audited Stores. Wal*Mart in Pineville, MO Macadoodle’s in Pineville, MO The Tavern in Siloam Springs, OK Sam’s Club in Fayetteville, AR

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Ryan Bettis Jewell Kibling Jack Lowman

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  1. GIN Ryan Bettis Jewell Kibling Jack Lowman

  2. Overview • The supplier is in control. • Only found one Private Label • Found many different sizes

  3. Audited Stores • Wal*Mart in Pineville, MO • Macadoodle’s in Pineville, MO • The Tavern in Siloam Springs, OK • Sam’s Club in Fayetteville, AR • Crossover Liquor in Fayetteville, AR • Dickson Street Liquor in Fayetteville, AR • Liquor Mart and Wine Shoppe in Fayetteville, AR • The Spirit Shop in Fayetteville, AR • Friendly Liquor in Fayetteville, AR • Weddington Liquor in Fayetteville, AR

  4. Displays Wal*Mart had their Gin displayed from side to side Macadoodle’s display was from top to bottom.

  5. Demographics

  6. Gross Margin by Supplier

  7. Gross Margin by Supplier

  8. Gross Margin by Number of Facings

  9. Dominant Brands • Bombay Spirits • Seagram’s • Tanqueray

  10. “Battle of Brands” • Seagrarms • Were in 10/10 stores • 13 Skus • 31 skus-stores • 13/13*10 • 23.8% Stocking Rate • Tanqueray • Were in 10/10 stores • 10 Skus, • 20 Skus-stores • 20/10*20 • 20.0% Stocking Rate VS

  11. Household Penetration • Tanqueray 70% • Seagram’s Extra Dry 70% • Gordons 50%

  12. Private Labels • 13 States carry Private Label gin • Arizona • California • Georgia • Idaho • Iowa • Massachusetts • Montana • North Carolina • Oregon • Pennsylvania • Rhode Island • Vermont • Washington

  13. Recommendations • Tavern, Siloam Springs, OK • Limit the number of sku’s per brand • Increase selection in different brands • Unnecessary need for Private Labels

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