1 / 29

Partner with Youth

Put some fun in your day!. Partner with Youth. Why youth?. 24/7 Tobacco-free Schools strategies overlap with smoke-free community strategies 1,2 Educate groups in local school districts Involve local “circles of influence” Develop grassroots support Key communication messages similar

astle
Download Presentation

Partner with Youth

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Put some fun in your day! Partner with Youth

  2. Why youth? 24/7 Tobacco-free Schools strategies overlap with smoke-free community strategies1,2 • Educate groups in local school districts • Involve local “circles of influence” • Develop grassroots support • Key communication messages similar • “Put a face” on health effects • Smoke-free does “double duty” for youth • Prevents exposure and reduces smoking3

  3. Why not youth? • Policymakers may want to protect only youth, which can result in policies protecting very few workers. • Youth must understand the issues very well in order to stay on the message of protection for all. • Youth advocates must develop “sound bites” and practice interacting with policymakers and the media.

  4. Are there any other reasons to collaborate with youth? • IT’S FUN! • You’ll get fresh ideas! • Policymakers may take notice! • Youth are future active citizens in training!

  5. Youth Activism a lá jeliowa.org • “Just the facts”- Provide info & key messages and guidance as needed. • “Sleep on it” - If you feel like shooting down an idea, think how to make it work. • “Timeliness” – Play off events or seasons • “Fun!” – Youth like to something, something, something away. • Follow through immediately. do make give

  6. Crime Scene!

  7. All you need: chalk, police tape, & signs with SHS facts! • Crime Scene. • To signify that Big Tobacco is committing a crime everyday by killing 1200 Americans, this mock crime scene will expose them for who they really are.  • Outline people’s bodies on the ground with chalk to represent the 1,200 Americans killed every day by Big Tobacco’s products. • The evidence markers should have shocking tobacco industry facts and statistics printed on them. • Onlookers are encouraged to participate in the event and are free to walk through the crime scene to interact with the JEL teens. • Items provided: Crime scene tape, evidence markers, chalk • Items needed: Signage, shocking industry facts and statistics

  8. Needed: SHS toxins on T-shirts; signs, & hazmat suits • Hazmat Suits. • Kids in neon-colored shirts representing deadly chemicals found in tobacco should gather in groups of 3, one by one, slowly assembling into one large group, enticing the onlookers to venture into their deadly product. • Hazmat-suited individuals, so cleverly named the JEL Hazardous Material Cleanup Crew, will come to the rescue, dispersing the large, lethal congregation to “save” the unsuspecting people. • Have signs that read ""There are 50 Cancer-Causing Toxins in Big Tobacco's Products" and  "If Big Tobacco won't clean it up, we will.” • List of items provided: hazmat suits, t-shirts, signage

  9. Don’t make it just about children! Instead, have the people you’re RESCUING dressed as SERVERS!

  10. Branding • Youth pick colors, names, slogans (get out of their way but help them steer away from messages that can be misused by the opposition). • Adults can beg for T-shirt money or negotiate a good printing price • Worst case scenario, everyone bring the same color T-shirt and writes on them with permanent ink or do computer transfers

  11. Use SHS stats & hold it at the Courthouse or City Building! • 2009 JEL Summit: “No. 9 ! “ • Hey, hey! Ho, ho! Big Tobacco has got to go! JEL has done it again with another 3-day youth-yelling, knowledge-gaining, fun-having, Big-Tobacco-fighting Summit and it wrapped up with a deadly message orchestrated for all to hear. • The 200 JEL youth split into 2 large groups in Iowa City and downtown Des Moines and “fell to their death” once the Big Tobacco Exec came running around the corner with his “Death Horn” to show what it really looks like to have 50  people die in just ONE HOUR. • And how do they get new customers every day? They target us, the youth! Really makes you wonder how they can keep getting away with it, doesn’t it?

  12. How can we train youth? • Given the facts and key messages, help them develop “sound bites” for signs or talking with the media. • Include responses to opposition tactics! • Help them practice talking with the media. • Help them learn how to approach & thank their policymakers.

  13. Get local media to help train!

  14. How can we help adult sponsors to work efficiently? Rescue Social Change Group methods: • Youth plan projects designed to affect “measures of influence” (petitions/pledges signed, personal messages to policymakers, emails to website) • Achievement & creativity rewarded! • Adults standardize the boring or complicated parts • Youth send plans to adults electronically where they are tweaked and approved. • Facebook-style program used, where adults & youth have profiles & friends and can see what other groups are proposing. www.rescuescg.com

  15. Teen Advocates Planning Form Plan a list of activities that you or your group can accomplish in helping your community become smoke-free!

  16. How can we get school or community cooperation? Provide support for youth involvement in smoke-free projects • Promote it as service + a civics lesson • Link smoke-free to higher test scores • Include activism on college applications Provide cessation support for faculty/staff/community as you move toward smoke-free/tobacco-free environments.

  17. Most of all, have fun!

  18. Resources • http://www.ok.gov/okswat/index.html • Helpful downloads and links to related sites • http://jeliowa.org • Great examples that can be tailored to SHS • http://rescuescg.com • Uses proprietary methods, but may provide ideas • Registration is free

  19. References 1Summerlin-Long, S. Goldstein, A.O. (2008). A statewide movement to promote the adoption of tobacco-free school policies. Journal of School Health, 78(12), 625-632. 2Goldstein, A.O., Peterson, A.B., Ribisl, K.M., Steckler, Al, Linnan, L., McGloin, T., Patterson, C. (2003). Passage of 100% tobacco-free school policies in 14 North Carolina school districts. Journal of School Health, 73(8), 293-299. 3Siegel, M., Albers, A.B., Cheng, D.M., Hamilton, W.L., Biener, L. (2008). Local restaurant smoking regulations and the adolescent smoking initiation process. Archives of Pediatric and Adolescent Medicine, 162(5), 477-483.

More Related