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4 th Global Congress on Combating Counterfeiting and Piracy - February 2008

4 th Global Congress on Combating Counterfeiting and Piracy - February 2008. The growing problem of the sale of counterfeit and pirated products via the Internet. Global Results 07. Per Day: 28 raids conducted 89 new actions instituted 2,8 websites shut down. E-commerce of counterfeits.

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4 th Global Congress on Combating Counterfeiting and Piracy - February 2008

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  1. 4th Global Congress on Combating Counterfeiting and Piracy - February 2008

  2. The growing problem of the sale of counterfeit and pirated products via the Internet

  3. Global Results 07 • Per Day: • 28 raids conducted • 89 new actions instituted • 2,8 websites shut down

  4. E-commerce of counterfeits • How and where can illegitimate e-commerce be controlled? • What are, or should be, the obligations of Internet Service Providers to assist in reducing counterfeit sales? • What are the priorities for decision makers and enforcement authorities? A global responsibility

  5. A global responsibility Urgent need of cooperation from ISPs • Registrars • Domaining (traffic captured from users typing urls in the navigation bar) • Fake Whois • Spamming redirecting to infringing websites • Telecommunication companies hosting websites (ie: China Telecom) • Search Engines • Infringing keywords • Spamdexing (fraudulent Search Engine Optimization to artificially inflate search rankings) • Other facilitators: Trade boards, auction sites, courier and shipping companies • Payment facilities

  6. 1. Registrars & Domaining Domainer Aggregator Internet user Advertising companies (pay per click) Infringing website

  7. Domaining Louis Vuitton vs. Unasi <buylouisvuitton.com>, <cvuitton.com>, <fvuitton.com>, <gvuitton.com>, <lkouisvuitton.com>, <loouisvuitton.com>, <louisvittion.com>, <louisvittion.org>, <louisvoutan.com>, <louisvoutton.com>, <louisvuetton.com>, <louisvuiotton.com>, <louisvuitt.com>, <louisvuittoin.com>, <louisvuittondresses.com>, <louisvuittonsunglasses.com>, <louisvuittron.com>, <louivatan.com>, <louuisvuitton.com>, <louvuitton.com>, <luisvatton.com>, <luisvuitto.com>, <shoplouisvuitton.com>, <shopvuitton.com>, <uvitton.com>, <vuittonaccessories.com>, <vuittonclothing.com>, <vuittoncollection.com>, <vuittoncom.com>, <vuittoneyewear.com>, <vuittonhandbags.com>, <vuittonhandbags.net>, <vuittonlouis.com>, <vuittonn.com>, <vuittonperfumes.com>, <vuittonshoes.com>, <vuittonsuitcases.com>, <vuityon.com>, <vvuitton.com>, <www-louisvuitton.com>, <www-vuitton.com>, <wwwvuitton.com>, <marcjakobs.com>, <cheaplouisvuitton.com>, <llouisvuitton.com>, <loisevuitton.com>, <loisvatton.com>, <loisvoitton.com>, <loiuvitton.com>, <loivuitton.com>, <loueyvaton.com>, <louiesvuitton.com>, <louievetton.com>, <louievition.com>, <louieviutton.com>, <louievouiton.com>, <louievoutton.com>, <louievuitoon.com>, <louievuittion.com>, <louiseviton.com>, <louisvation.com>, <louisvatone.com>, <louisvatoun.com>, <louisvattion.com>, <louisvoiutton.com>, <louisvuittonknockoff.com>, <louisvultton.com>, <louisvuoitton.com>, <louisvutiion.com>, <louisvuttionhandbags.com>, <louisvuttoin.com>, <louisvuttonhandbags.com>, <louivetton.com>, <louivotton.com>, <louivouiton.com>, <louivouitton.com>, <louivuton.com>, <lousivitton.com>, <louviton.com>, <lovisvuitton.com>, <luievitton.com>, <luisevitton.com>, <luissvuitton.com>, <luisvition.com>, <luisvittuon.com>, <luisviuton.com>, <luisvoiton.com>, <luisvoton.com>, <luisvotton.com>, <luisvouiton.com>, <luisvouton.com>, <luisvuition.com>, <luisvution.com> and <vouisvuitton.com>

  8. 2. Registrars & Fake Whois http://whois.domaintools.com/viutton.com

  9. 3. Registrars & Spam

  10. Spam

  11. Spam

  12. Spam

  13. Spam www.ridgesofvalley.com http://www.shoppingequalsok.com/bags.php?brand=1 http://121.vouchnet.net/bagbrands.php http://051.worldwdidebeedz.com http://www.replica2u.com http://www.shoobydoeobydoo.com http://www.166.quinkcyismean.com http://katiekneedstoeat.com http://www.jeriechon.com http://newonecandy.com http://norma008.spoontires.com http://nlbtd039.sarahhasafeverok.com http://www.c.bluegreenyellowshort.com http://001.elevenminuselevenisone.com http://gentleseaoknewonez.com www.newnewspaperz.com www.parkaddictionns.com http://becauseowthis.com • No efficient way to fight Spam except through firewalls but possible notification of various domains used to Registrars

  14. 4. Search engines & Infringing keywords Left side: Natural Visibility First 2 hits = LV Right side: Sponsored Links

  15. Infringing keywords

  16. Infringing keywords

  17. 5. Search engines & Spamdexing

  18. Spamdexing – hidden text

  19. Spamdexing – doorway pages

  20. Reporting spamdexing

  21. 6. Payment facilities

  22. Conclusion What should be the priorities for decision makers and enforcement authorities? • Make this battle a top priority ! • Strengthen the legal framework (i.e. no current notice and take down mechanisms in Canada and China for trademarks) • Enhance the level of international cooperation between private and public sectors on the enforcement side • Develop and implement worldwide the contributory liability theory in order to generate more … … proactivecooperation !

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