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4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008

4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008 Raising Awareness on the Full Economic and Social Costs of Counterfeiting and Piracy Marc-Antoine JAMET Chairman – Union des Fabricants (UNIFAB). The different ways of communication: The organized crime

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4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008

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  1. 4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008 Raising Awareness on the Full Economic and Social Costs of Counterfeiting and Piracy Marc-Antoine JAMET Chairman – Union des Fabricants (UNIFAB)

  2. The different ways of communication: • The organized crime • With humor • Unemployment • A danger to children • A threat to sustainable development and fair trade 6. Campaign in the field 7. Risks for health and security

  3. 1. The organized crime

  4. 1. The organized crime Canada - 2006 France – CNAC 2006 « Are you ready to finance the organized crime ? »

  5. 1. The organized crime France - INPI / CNAC / UNIFAB 2004« The organized crime is relying on you »

  6. 1. The organized crime Italy – INDICAM 2004 « Fake product but authentic crime »

  7. Italy – INDICAM

  8. 2. With humor

  9. 2. With humor Italy - Milan 2005 / 2006 « The real pirate is you »

  10. 2. With humor France – Mickey’s Journal / UNIFAB 2005 « Down with counterfeiters » « The authentic and the fake »

  11. 2. With humor France - ComitéColbert

  12. 2. Unemployment

  13. 3. Unemployment France – CNAC 2006« Are you ready to let counterfeiting destroy 30.000 jobs ? »

  14. 3. Unemployment Canada – 2006

  15. 4. A danger to children

  16. 4. A danger to children Italy - INDICAM / UNIFAB / ROME December 2007 « Behind a fake bag there is not a great fashion designer »

  17. 4. A danger to children France – UNIFAB 2005« Everyone has a right to have a real Christmas.Don’t finance the counterfeiters »« UNIFAB against children’s work »

  18. 4. A danger to children Canada - 2006

  19. 5. A threat to sustainable development and fair trade

  20. 5. A threat to sustainable development and fair trade France - UNIFAB 2007« For a durable and shared development »

  21. France - UNIFAB 2007« Counterfeiting: Un-natural ! » 5. A threat to sustainable development and fair trade

  22. 6. Campaign in the field

  23. 6. Campaign in the field China - Hong-Kong 2006 Italy – « The Cube » 2006

  24. 6. Campaign in the field Italy – Pisa 2007 « Don’t be fooled »

  25. 6. Campaign in the field Italy – Venice 2007 « Piracy and counterfeiting: it is not a good deal for the buyer »

  26. 6. Campaign in the field Italy – Florence 2005 « Anti-counterfeiting campaign 2005 »

  27. 6. Campaign in the field Italy – Florence 2005

  28. 6. Campaign in the field Italy – Venice 2005 / 2006

  29. 6. Campaign in the field UNIFAB annual summer campaigns: France – UNIFAB summers 2004 / 2005 / 2006 / 2007

  30. 7. Risks for health and security

  31. 7. Risks for health and security France – CNAC 2006 « Would you risk a car accident ? » Italie - Adiconsum « Defend of quality and security of the products ! »

  32. 7. Risks for health and security France – UNIFAB 2007 / 2008 « Do you think they are identical ? They have nothing in common »

  33. 7. Risks for health and security World Health Organization - 2006

  34. France - CNAC / UNIFAB 2006Television spots Let’s watch the television spots…

  35. 16, rue de la Faisanderie 75116 Paris – France Tel : + 33 1 56 26 14 03 Fax : + 33 1 56 26 14 01Email : info@unifab.comWebsite : www.unifab.com

  36. Advertising Campaign – France 2006 • Auto • Crime • Jouets • Logiciels • Lunettes

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