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Intercultural manners. Intercultural manners. Mia De Dooy Marketing Manager Antwerp World Diamond Centre 13-02-2007. Antwerp, capital of diamonds. HRD established in 1973 to coordinate Antwerp diamond activities
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Intercultural manners Intercultural manners Mia De Dooy Marketing Manager Antwerp World Diamond Centre 13-02-2007
Antwerp, capital of diamonds • HRD established in 1973 to coordinate Antwerp diamond activities • Services: Diamond Certificates, Diamond Grading Courses, Research, Public Relations • January 2007: Foundation AWDC - HRD Antwerp NV (commercial unit) Mia De Dooy AWDC 13-02-2007
Marketing • Conferences • Trade fairs • Exhibitions Diamond Office Corporate Affairs • spokesmanship International Affairs
Antwerp Diamond Pavilions • What? • Group of Antwerp diamond companies (10 – 65) at major trade shows worldwide • Where • Vicenza - Italy (2x) • Hong Kong (3x) • Shenzen & Shangai - China (2x) • Dubaï (1x) • Mumbaï – India (1x) • Las Vegas - USA (1x) • Bangkok (1x) Mia De Dooy AWDC 13-02-2007
Case studyDiamond Business Etiquette in Hong Kong – Peoples Republic of China
Getting in Touch • Introduction by intermediary • Approach: provide information • Host organisation • Foreign organisations: coordinate agendas • Delegations: definite structures Mia De Dooy AWDC 13-02-2007
Meeting & Greeting people • Names are very important ! • Namecards • Most gracious form of adress: use function only • Airport meetings are very official • Telephone appointments: give enough info Mia De Dooy AWDC 13-02-2007
Basic cultural differences • Group membership > individuality • Consensus is important • Danwei (work unit) • Confucian system of ethics en morals • Mianzi-Face is virtually important • Guauxi = Connections (networking) • Try not to put a Chinese in the position of being unable to return a favor • Chinese: socialised from birth to keep feelings from showing on their faces Mia De Dooy AWDC 13-02-2007
Points of etiquette (1/3) • Manners are matter of form, rather than substance • Maintaining surface harmony • Intermediaries carry unpleasant news • Inner outside circle • Little philantropy • Little respect for public property • Class distinctions are common • Other conception of social distance • Traditional: never demonstrative in public Mia De Dooy AWDC 13-02-2007
Points of etiquette (2/3) • Common habits (no offence meant) • Belching • Spitting • Smoking cigarettes • Staring at foreigners • Foreigners can offend Chinese with • Touching opposite sex / advanced age / higher rank • Slinking in one’s chair • Pointing with something else than one’s hand • Obscene gestures • (come here with finger) • Shrugging shoulders (I don’t know) Mia De Dooy AWDC 13-02-2007
Points of etiquette (3/3) • Silence is ok • Methods of saying no • Something is inconvenient • Under consideration • Being discussed • No answer • Chinese may tell a lie to spare a guest loss of face Mia De Dooy AWDC 13-02-2007
The business meeting • Provide much info on background • Chinese prefer meetings in Conference rooms • Punctuality. Hosts arrive before guests • Foreign delegation leaders enter room first • Beginning: break ice • No solo meetings with delegations, not everyone is introduced • Structured dialogues between principals • Always offer a way out (preserve face) • Use good interpreter • Have report made by a secretary Mia De Dooy AWDC 13-02-2007
Eating & drinking • Chinese: extremely hospitable • If invited to Chinese home: meal is included • Eat a lot, and leave something on your plate • Host will continue serving • Don’t drink hard liquor alone • Order several small meals and eat together • Use the right chopsticks • Wash fingers and cutlery in bowl of hot tea Mia De Dooy AWDC 13-02-2007
Giving gifts • Gifts: sign of gratitude • Visiting groups are expected to give presents • Tipping is not the custom • Way to reward is giving small gift • Useful gifts are acceptable • Do NOT • give cut flowers, clocks, green hats • Wrap presents in white (use bright red) • Give presents with one hand • Expect presents tot be opened in public Mia De Dooy AWDC 13-02-2007
Intercultural manners Thank You Mia De Dooy Marketing Manager Antwerp World Diamond Centre 13-02-2007