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Strategic Imperatives. MarketsProductsPeopleChannel. Market Strategy: The Big 3. Identify high-potential market segmentsEmbrace segments with total customer experienceProtect share through flawless execution. Market Strategy: Areas of Concern. Unstable markets in Asia-PacificCost of living inc
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1. Strategic Plan: 2009-2010 Ellen Fisher • Marc DuFresne
2. Strategic Imperatives Markets
Products
People
Channel
3. Market Strategy: The Big 3 Identify high-potential market segments
Embrace segments with total customer experience
Protect share through flawless execution
4. Market Strategy: Areas of Concern Unstable markets in Asia-Pacific
Cost of living increases
Baby Boomer retirement trend
5. Market Strategy: Geographic Goals