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Using Professional Visuals To Promote Your Business

Using Professional Visuals To Promote Your Business. By Jan Klier Commercial Photographer AllKlier Photography LLC. Where We Use Visuals. A Picture is worth 1,000 words In an over-stimulated society, the best way to grab the attention in 1-2 seconds. Effectiveness of Visuals.

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Using Professional Visuals To Promote Your Business

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  1. Using Professional VisualsTo Promote Your Business By Jan Klier Commercial Photographer AllKlier Photography LLC

  2. Where We Use Visuals • A Picture is worth 1,000 words • In an over-stimulated society, the best way to grab the attention in 1-2 seconds

  3. Effectiveness of Visuals Increased Engagement w/ Video • Video in email marketing increases click-through rates by 96%. (Implix 2010 Email Marketing Trends Survey) • Shoppers who view video at Onlineshoes.com are 45% more likely to buy (Internet Retailer, February 2010) • Ecommerce video has been a fast-growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices (e-Marketer)

  4. The Good, The Bad, The Ugly

  5. DIY vs. Professional No Right / Wrong - But Consider All Cost Factors Visuals as % of Total Marketing Budget 5/10/15-20% of revenue being marketing budget Consider spending 10% of your marketing budget on visual assets Stock Photos vs. Custom Photography Seth Godin: “We’re the same, we’re the same…”Seth Godin: “They want a human, a story, reassurance.”

  6. Benefits of a Professional • Portrait vs. Commercial Photographer

  7. How To Find a Professional • ASMP (findaphotographer.org) • Online Source Books • Workbook.com • FoundFolio.com

  8. When To Use Video

  9. Some of My Own Work www.janklier.com (commercial) / www.allklier.com (film & extra)

  10. Closing Thoughts • The Return of the Staff Photographer – New York Magazine • Invest into your visual assets just like any other part of your business

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