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Using Visuals

To learn how to Use visuals to tell stories. Match the visual to the story. Design visuals. Make visuals ethical. Use visuals in your document or presentation. Using Visuals. Start by answering these questions: What are stories, and how do I find them?

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Using Visuals

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  1. To learn how to Use visuals to tell stories. Match the visual to the story. Design visuals. Make visuals ethical. Use visuals in your document or presentation. Using Visuals

  2. Start by answering these questions: What are stories, and how do I find them? Does it matter what kind of visual I use? What design conventions should I follow? Can I use color and clip art? What else do I need to check for? Can I use the same visuals in my document and my presentation? Using Visuals

  3. Use Visuals • In the rough draft to • See that ideas are presented completely. • Find relationships. • In the final draft to • Make points vivid. • Emphasize material. • Present material more compactly and with less repetition.

  4. Good Stories • May • Support a hunch you have. • Surprise you or challenge so-called “common knowledge.” • Show trends or changes. • Have commercial or social significance. • Provide information needed for action. • Be personally relevant to you and the audience.

  5. Types of Visuals • Tables • Pie Chart • Bar Chart • Line Graph

  6. Components of Visuals • A title that tells the visual’s story. • A clear indication of what the data are. • Clearly labeled units. • Labels or legends. • The data’s source, if it’s reproduced. • The visual’s source, if it’s reproduced.

  7. Visual Caveats • Color • Be aware of cultural meanings. • Use no more than five when colors have meanings. • Clip Art • Avoid bias; check clip art for balance (e.g., age, race, ethnicity, or gender). • Chartjunk • Avoid art that distorts data or sends incorrect messages.

  8. Chartjunk • Example • Avoid perspective graphs—such as this one—which distort data and are hard to read.

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