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Successful and sustainable tourism development in Kazakhstan - 5 selected strategic directions

Successful and sustainable tourism development in Kazakhstan - 5 selected strategic directions. Tourism: a great opportunity for Kazakhstan. Burabay. Kenderli. THR: 800 tourism projects worldwide. Successful and sustainable tourism development in Kazakhstan - 5 selected strategic directions.

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Successful and sustainable tourism development in Kazakhstan - 5 selected strategic directions

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  1. Successful and sustainable tourism development in Kazakhstan-5 selected strategic directions

  2. Tourism: a great opportunity for Kazakhstan

  3. Burabay Kenderli

  4. THR: 800 tourism projects worldwide

  5. Successful and sustainable tourism development in Kazakhstan-5 selected strategic directions

  6. 1. Focus on few types of tourism and few clusters/ destinations

  7. 2. Develop systemic and sustainable infrastructures

  8. 3. Educate 75-100 future executives every year

  9. 4. Develop a programme of joint ventures and partnership

  10. 5. Implement an intelligent marketing

  11. Develop a Strategic Marketing Plan Product prioritization matrix

  12. Selection of brand visuals by THR

  13. Identify the existing exportable tourism products Adventure Sports Nature Wellness Goodlife “Masstige” Peace of mind Causes Hyper-tourism

  14. Use of new commercialization tools Online Public Relations Buy Kazakhstan

  15. Traditional commercialization tools Tourism fairs Advertising Fam trips

  16. Summary Focus on few types of tourism and few destinations 1. Develop systemic and sustainable infrastructures 2. Develop joint ventures and partnership Educate 75-100 future executives every year Implement an intelligent marketing 4. 3. 5.

  17. Tourism is prosperity

  18. Successful and sustainable tourism development in Kazakhstan-5 selected strategic directions

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