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Daybreak

Daybreak. “ The show is a populist news-led magazine, optimistic in tone, with a tight team of trusted, friendly faces welcoming our viewers to the new day ” David Kermode, Editor - Daybreak.

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Daybreak

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  1. Daybreak “The show is a populist news-led magazine, optimistic in tone, with a tight team of trusted, friendly faces welcoming our viewers to the new day” David Kermode, Editor - Daybreak Daybreak returned to air in 2012 refreshed with a new golden colour scheme which feels bright and optimistic; well-matched for Breakfast television. The set has continued its transformation with warming shades of orange, yellow and red, harmonizing with the refreshed logo. Programme content created specifically to target our core housewife audiences. Lorraine will be joined by fellow broadcaster and presenter, Aled Jones, on the breakfast sofa as Daybreak’s main presenters later this year. It’s all about getting it right…so watch this space

  2. Daybreak Latest News, Weather and Sport to start your day Topical Featured Items Downsize in Dubai, Britain’s Greatest Gran, Money Man Martin Lewis, Daybreak’s Resident Doctor – Dr. Hilary Jones Entertainment Latest TV and Movie guests Chat and Performances Entertainment News and Info

  3. Lorraine ‘Lorraine’ continues to go from strength to strength and is still the home for... Celebrity Interviews Food Fashion & Beauty Real Life Features Entertainment Info

  4. Who are our viewers…

  5. Audience Profiles Our key audiences are Mums, Household shoppers and Women... ...and we target them better than most other channels. Source:BARB Jan-April 2012 ( ITVB M-F,0600-0925, Total TV & Mch All day all time) v. Adults

  6. Audience Index We index highest with Mums, Household shoppers and Women... Source:BARB Jan-April 2012 ( ITVB M-F,0600-0925, Total TV & Mch All day all time) v. Adults

  7. Our viewers... ...are interested in Beauty & Fashion ...like to keep up with the latest Celebrity & TV Gossip “I Like to keep up with the latest fashions”INDEX 137 “I spend a lot of Money on Toiletries & Cosmetics”INDEX 153 “Celebrities influence my purchase Decisions”INDEX 170 “I am a TV Addict”INDEX 160 ...are Health & Weight Conscious ...take pride in their homes “I change the decorations at home as often as I can”INDEX 146 “I’m always looking for ways to improve my home”INDEX 124 “I use diet food & drink products”INDEX 133 “I diet often”INDEX 130 Source: TGI/Q1 2012; ITV Breakfast Viewers; Base (100) – All Adults

  8. Mums consume TV more than any other media.. Average daily hours consumed (Mon-Fri) Source: IPA Touchpoints 3 Housewives/HH with Kids. Mon-Fri

  9. Every month we reach millions of people… 14.2 million Individuals (25%) 8.1 million Housewives (31%) 2.3 million Housewives with Kids (35%) Source: BARB Jan-April 2012 average mthly reach ITVB M-F,0600-0925

  10. ITV Breakfast versus the competition… Source: BARB Jan- April 2012 (includes +1 and HD) Average monthly reach, M-F 0600-0925. RAJAR reach data Dec 2011. NRS Readership March 12. UKOM online unique audience March 12.

  11. ITV Breakfast viewers versus the TV competition… Source: BARB 2011 Average Daily Reach (First runs epsiodes where available)

  12. Our Mums and Women are powerful consumers…

  13. Tesco Clubcard data and TGI A study on FMCG purchasing habits When people go shopping ‘Shopping Span’ Research A study done for GMTV in association with Dunnhumby.

  14. ITV Breakfast reaches viewers just before they go out shopping… 54% of purchase expenditure is made between 9am-3pm 11% of purchase expenditure is made after 7pm Daybreak & Lorraine

  15. ITV Breakfast reaches viewers just before they go out shopping… Shopping axis Source: IPA TouchPoints SuperHub 2008

  16. ‘First Impressions’ research Advertising recall study demonstrating that ads seen at breakfast are more likely to be remembered than ads seen at other times of day. Source: Continental Research

  17. ‘Breakfast Brain Waves’ Research study using state of the art Neuroscientific procedures that enable us to look inside the human brain and assess the level of response to advertising. Proves that consumers are more likely to “remember, like & understand” advertising if they see it at breakfast-time.

  18. Advertising at Breakfast time gives you… Reaching household decision makers Before they go shopping ROI Like, Remember and Understand TV ads more at breakfast time Brand switching is best facilitated at Breakfast-time

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