1 / 49

New Media

New Media. Brooks Waugh, Yahoo! Inc. “A recent Nationwide Insurance survey of 1,503 drivers found that almost 40 percent of those respondents from 16 to 30 years old said they text while driving.” New York Times 9/19/2008. 1988. 1998. 2008. Email. Time-shifting. YouTube.

ondrea
Download Presentation

New Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Media Brooks Waugh, Yahoo! Inc.

  2. “A recent Nationwide Insurance survey of 1,503 drivers found that almost 40 percent of those respondents from 16 to 30 years old said they text while driving.” New York Times 9/19/2008

  3. 1988

  4. 1998

  5. 2008

  6. Email Time-shifting YouTube Social media + programmed content? TiVo/DVR Magazines Context + behavioral targeting? Radio iTunes Billboards Mobile devices SMS Domestic + global? TV Video + search + display + mobile? Podcasts Instant Messaging Online Mobile Surfing Buy direct + use an ad network? Gaming Blogs Groups MySpace Social networks Mix of traditional + online? Peer-to-peer Media On Demand

  7. Evolution of Online Media

  8. Time spent online has surged Q: In a typical week, how many hours do you spend doing each of the following? Greatest Growth Source: Forrester Research, North American Technographics Benchmark Survey, 2007 Base: US Households *Consumer media time does not include time spent usuing a cell phone, watching DVDs, or playing video games

  9. Facts & Figures

  10. Media Consumption - M18-34 M18-34 Total Population M18-34 Broadband Users Source: SRI Knowledge Networks, Spring 2007

  11. Media Consumption - M18-34 2004 2007 Source: SRI Knowledge Networks, Spring 2004 and Spring 2007

  12. Online Activities - A18+ Top Online Activities (Sorted by Percentage) Source: Mediamark Research, Spring 2007

  13. Online Activities - M18-34 Top Online Activities (Sorted by Percentage) Source: Mediamark Research, Spring 2007

  14. Internet’s share of total media spend is also rising US Internet Advertising Spending (billions) / Share of Total Media Ad Spend Source: eMarketer, February 2008

  15. The Media Day Morning Work Day Evening

  16. Avid TV watchers mesh media – searching online for info about a TV show as they are watching it Laptop within Reach |Activities Done While Watching Shows 32% of TV watchers have a laptop within reach most of the time they are watching TV (Base: Total n=1,184) Q.12 How often do you watch TV shows with a laptop/computer within reach? Q.12b Which of the following activities have you done while watching TV? Source: Yahoo!/Deep Focus, Engage and Entertain, July 2008

  17. The Opportunities

  18. Contextual

  19. Sponsorship

  20. Expandable

  21. High Impact Takeover

  22. Time of day

  23. Geographic

  24. Video

  25. Behavioral

  26. Sequential & Clicker (pixel) Targeting

  27. WASHINGTON STATE DEPARTMENT OF HEALTH NY STATE DEPARTMENT OF HEALTH FLORIDA DEPARTMENT OF TRANSPORTATION CALIFORNIA DEPARTMENT OF HEALTH SERVICES

  28. CALIFORNIA DEPARTMENT OF CONSERVATION DEPARTMENT OF HOMELAND SECURITY

  29. The “Respectometer”

  30. Measurement

  31. Standard Reporting

  32. Rich Media Reporting

  33. Dynamic Logic Brand Awareness

  34. Who to talk to… Portals & Community Sites Vertical Publishers (digital & traditional) Ad Networks Agencies

  35. Ad Networks Reach Ad.Com ValueClick Google Burst Branded Specific Collective Desktop Tribal Vertical Glam Fox Jumpstart Forbes Ad Exchanges Right Media Doubleclick AdEcn Traffiq Behavioral Revenue Science Acerno Tacoda Blue Lithium

  36. And a big idea…

  37. 56% of Mobile Web Users Access at Least 1x Per Day March 2008 comScore Wireless Report

  38. 2010

  39. brooks@yahoo-inc.com 617-305-6049

More Related