1 / 21

New Media

New Media . Chances in communication. Introduction. Arjen Jelsma Communication Advisor Netherlands Institute for Sports and Physical Activity Since 2007. Content. Developments in communication New media Examples Group assignment Reflection . Developments communication. The old days.

hinto
Download Presentation

New Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Media Chances in communication

  2. Introduction Arjen Jelsma Communication Advisor Netherlands Institute for Sports and Physical Activity Since 2007

  3. Content • Developments in communication • New media • Examples • Group assignment • Reflection

  4. Developmentscommunication The old days source transmitter noise receiver

  5. Developments communication From monolog to dialog to multidisciplinary communication

  6. New media • Technology is getting more advanced • Internet is big business • Cell phones reach over the world The world is getting smaller

  7. New media Cell phones

  8. New media Iphone • Applications • Growing in numbers • Apple – innovative • Fast Internet everywhere

  9. New media Internet url’s url’s Web 1.0 www Web 2.0 Web surfers Web surfers

  10. New media Internet web 1.0 web 2.0 one way multi ways homogen group heterogen group small big specialists anybody

  11. New media Internet • Social networks • Twitter (microblog) • Blogs • Wiki’s • Youtube • Chat

  12. New media Social Networks Facebook Hyves (Holland) Linked in

  13. New media • Social network site • Add friends to make friends network • Join groups (interest) • Give updates on what you’re doing • Invitations to party’s

  14. New media • Microblog • 140 characters • What are you doing? • Share your live with others • Add friends to see what they do • Add unknown people that are interesting • Personal @ messages and #hastags for topic

  15. Examples • Removed reviews on gay books • Sales representative: “ no longer reviews on adult material”

  16. Examples • Within 24 hours • Nr. 1 # topic on Twitter #amazonfail • Sales rep: “ just a glitch in our system” • Nr. 1 # topic on Twitter #glitchmyass

  17. Examples • Within 24 hours • 5000 new blogposts on topic • 9000 autographs on online petition • Amazonfail group on facebook 1200 members • Merchandise

  18. Examples

  19. Is it big as I just explained? http://www.youtube.com/watch?v=sIFYPQjYhv8

  20. Assignment • Split up in groups • Question: how do we get a group of 12-18 year old youngster to an activity using new and old media (crossmedial approach) • 20 minutes

  21. Contact Arjen Jelsma Communication advisor +31 (0) 318-490 900 Arjen.jelsma@nisb.nl Twitter.com/arjenjelsma www.nisb.nl

More Related