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Hawaii Snapshot FY 2011: Sales, Savings, and Customer Transactions

This snapshot provides an overview of Hawaii's commissary sales, savings to patrons, and customer transactions for fiscal year 2011. It includes information on locally grown produce sales, Hawaii million-dollar vendors, and the new Commissary Rewards Card program.

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Hawaii Snapshot FY 2011: Sales, Savings, and Customer Transactions

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  1. Hawaii 2012 Mr. David C. Carey Area Director, Pacific

  2. Hawaii Snapshot

  3. Hawaii Snapshot Fiscal Year 2011 • Annual Sales - $246M • Customer Transactions 3.89M • Hawaiian Products • DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items) • 140 Varieties (5.3M lbs) Locally Grown Fruits and Vegetables ($5.1M) from 118 Farms • This represents 21% of produce sales

  4. Hawaii Snapshot – FY 2011 • Savings to Patrons • In Hawaii 48.5% • Worldwide 32.0% • Hawaii’s Transaction Counts 3.9M - Up 2.12% • Hawaii’s Sales per Transaction $63.15 – Up 2.44% • Hawaii’s Sales $246M – Up 4.61%

  5. Local Produce Sales • Contract Awarded to Coast Produce in Oct 2006 • Coast’s Partner is Honolulu-Based Armstrong Produce • Armstrong Uses 5 Local Wholesalers/Distributors toSupply Locally Grown and Mainland Procured Produce Items • In 2011, Armstrong Supplied $24.3M in Fresh Fruits and Vegetables • $5.1M was Procured Locally • Locally Procured Produce: • Line ItemsPoundsSales Volume% of all Produce Sales140 5.3M $5.1M 21%

  6. Hawaii Food Show

  7. Hawaii Million-Dollar Vendors • Five companies that do business with commissaries exclusively in Hawaii received more than $1 million from DeCA in FY2011, which ended Sept. 30, 2011 • Meadow Gold Dairies • Diamond Head Wholesale, Inc. • Daiichiya Loves Bakery • Hawaii Foodservice Alliance LLC • Golden Touch Trading, Inc. • Three companies that began selling to commissaries in Hawaii and now sell to commissaries outside of Hawaii received more than $1 million from DeCA in FY2011 • Hawaiian Isles Kona Coffee Co. • Hawaiian Host Candies of LA, Inc. • Paradise Beverages, Inc.

  8. Commissary Rewards Card • Objective • Collection of Patron Demographics • Understanding our Customers • Deliver a 21st Century Commissary Benefit • How it will work • All Commissary Rewards Cards will be distributed in-store • Register the card at the Commissary Rewards Website • Patron clicks on the coupon to use/redeem • Digital offers are loaded directly to the patrons account • Scan the card and save

  9. Commissary Rewards Card • Timing/Roll-Out • Fort Lee is the first pilot store – began on 8 August • Full launch planned for early September • Benefits • Generate additional savings via a digital coupon • Earth Friendly (Reduction in paper) • Save time by not clipping, storing and remembering to bring coupons • Available in ALL Commissaries CONUS and OCONUS

  10. Commissary Rewards Card • Assistance Needed • Industry participation is highly encouraged • New item launch/Promotional display tie in/ Target coupons • Commissary team understands and encourages the use of the program • POC: Marye Carr, Program Manager (804) 734-8000 ext 52781

  11. Hawaii Sales ComparisonFYTD 2012 (thru June 2012) Hawaii savings were 48.5% in latest price comparison survey (after tax and surcharge)

  12. Hawaii Customer TransactionsFYTD 2012 (thru June 2012)

  13. Questions?

  14. Mahalo

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