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R.I. PR Grant Application 2009 /2010 Submitted by Governor Leslie Salehuddin

R.I. PR Grant Application 2009 /2010 Submitted by Governor Leslie Salehuddin R.I. District 3300. To establish top of mind awareness of Rotary to the general public To tell the Rotary story via it’s various programmes. C o m m u n i c a t i o n O b j e c t i v e.

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R.I. PR Grant Application 2009 /2010 Submitted by Governor Leslie Salehuddin

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  1. R.I. PR Grant Application 2009 /2010 Submitted by Governor Leslie Salehuddin R.I. District 3300

  2. To establish top of mind awareness of Rotary to the general public To tell the Rotary story via it’s various programmes C o m m u n i c a t i o n O b j e c t i v e

  3. C a m p a i g n S t r a t e g y • Usage of media channels with district wide coverage • Engage media owners who provide “in kind” assistance • to maximize exposure • Utilize Humanity in Motion materials • Call for action in all materials

  4. Overview • Total Reach • Approximately 18.5 million viewers • Campaign Value • RM 412,150 (USD 117,757) • Actual Cost • RM 61,000 (USD 17,400) • Campaign Period • January to March 2010 (Launch Date 9th January 2010)

  5. Media Outdoor RM 28,600 Media Value 4.8 million Reach 3 Billboards Insertions

  6. Media Radio “BFM 89.9” Humanity in Motion PSA RM 43,200 Media Value ‘Heroes’ & ‘ You Can’ 500,000 Reach 480 spots (30sec) Insertions

  7. Media Internet TV “ADOI” Humanity in Motion PSA RM 20,000 Media Value ‘Missing’ unaudited Reach Insertions Daily

  8. Media Website Ads “Image” Humanity in Motion PSA RM 20,000 Media Value ‘Missing’ 60,000 Reach Insertions Daily

  9. Media Transit TV “Transnet” Humanity in Motion PSA RM 90,000 Media Value ‘Missing’ 12 million Reach Insertions 1512 spots (30 sec)

  10. Ambient “Media on the Move” Media RM 20,000 Media Value 500,000 Reach Insertions Launch Day

  11. Media Magazine “0ff The Edge” RM 4,250 Media Value 25,000 Reach Insertions 1 per month (3 months)

  12. Media Weekly Tabloid “The Edge” RM 40,500 Media Value 25,000 Reach Insertions 2 per month (3 months)

  13. Media Magazine “Image” RM 24,600 Media Value 60,000 Reach Insertions 2 per month (3 months)

  14. Media Bus Stop “Panels” RM 60,000 Media Value 500,000 Reach 4 panels (3 months) Insertions

  15. Governor Leslie Salehuddin R.I District 3300

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