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A DECLIOUS PLATE OF SHRIMP

A DECLIOUS PLATE OF SHRIMP. Aymeric Beard Marc-André Bigras Jennifer Viscosi. IMPLEMENTATION. MANDATE. ANALYSIS. AGENDA. RECOMMENDATION. MANDATE. To assist Xavier in developing a strategy that will bring added value to his shrim p farming business. Part 1. RECOMMENDATION. visual.

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A DECLIOUS PLATE OF SHRIMP

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  1. A DECLIOUS PLATE OF SHRIMP Aymeric Beard Marc-André Bigras Jennifer Viscosi

  2. IMPLEMENTATION • MANDATE • ANALYSIS AGENDA • RECOMMENDATION

  3. MANDATE To assist Xavier in developing a strategy that will bring added value to his shrimp farming business

  4. Part 1 RECOMMENDATION

  5. visual RECOMMENDATION To form an equity joint-venture with an American food processing company • visual Seek out financial know-how and other capabilities that Xavier does not have • visual Protect Xavier’s research in farming methods and bring added-value to his products • visual Seek new opportunities in shrimp farming in the United States

  6. WHY?

  7. Part 2 analysis

  8. ffom

  9. ffom 1.Savoir-faire particulier 2.Qualités entreupreunariales 3.Faible valeurajoutée

  10. ANALYSE PESTL

  11. ANALYSE PESTL 1-Excellentes relations avec les É-U 2-Faibles perspectives développement du pays 3-Doit envisagerl’internationalisation

  12. Pourquoi É-U

  13. ANALYSE Comparative

  14. ANALYSE Financière

  15. ANALYSE Financière Revenus en 000$ US 1 250 415

  16. Part 3 IMPLEMENTATION

  17. visual RECOMMENDATION To form an equity joint-venture with an American food processing company Protect Xavier’s research in farming methods and bring added-value to his products • visual Seek out financial know-how and other capabilities that Xavier does not have • visual • visual Seek new opportunities in shrimp farming in the United States

  18. Implementationoverview 0 1 2 3 (years) PHASE 1 PHASE 2 PHASE 3

  19. PHASE 1 • Acquire a patent for research & production methods • Ensure high quality feed and shrimp • Discuss company objectives, strategy • Hire lawyer for technical aspects Key Performance Indicators - Acquisition of patent

  20. PHASE 2 • Partner choice • Align both partner’s objectives • Negotiate terms of joint-venture • Joint-venture management (relationship, staffing, learning) Key Performance Indicators - Increase in sales - Customer satisfaction

  21. PHASE 3 • Develop methods to audit joint-venture success • Continue analysis of genetics • Uniformly large size • High quality • Resistant to disease • Increase number of hectares • Frozen dinners industry • Key Performance Indicators • ROI, • Customer satisfaction • Higher portion of value chain

  22. visual CONCLUSION To form an equity joint-venture with an American food processing company • visual Seek out financial know-how and other capabilities that Xavier does not have✔ • visual Protect Xavier’s research in farming methods and bring added-value to his products✔ • ✔ Seek new opportunities in shrimp farming in the United States✔

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