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Market Metrics for E-Learning Ken Benson

Market Metrics for E-Learning Ken Benson. Presentation and Discussion 08.25.2007. 2000 IDC forecasted corporate training at 66 Billion and that rate of increase of 5% IDC 2000 Web based training at 2 billion and would be 11.5b by 2003

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Market Metrics for E-Learning Ken Benson

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  1. Market Metrics for E-LearningKen Benson Presentation and Discussion 08.25.2007

  2. 2000 IDC forecasted corporate training at 66 Billion and that rate of increase of 5% IDC 2000 Web based training at 2 billion and would be 11.5b by 2003 Grok Magazine (part of The Standard (folded in 2003) forecasted 2.2 billion internet training in 2000 and growing to 11 billion by 2003 Portals were the ‘hot’ emerging technology for e-learning in 2000 and attracted ½ a billion in VC funding Information Week 2007 forecasting that E-Learning to reach 53 Billion by 2010 Global Industry Analysts 2007 E-Learning Market report has US market at 17.5 billion (2007) Global Industry Analysts predict growth rates of 15 to 30% per annum through 2010 Bersin & Associates (www.bersin.com) predicts Corporate Learning at 55.8 billion at end of 2006 and growing at 7% Gartner has Integration and Personalization as ‘hot’ for e-learning in 2007 E-Learning Forecasts Then & Now

  3. E-Learning Additional Forecasts • Total Spending per Learner by Industry • Financial Services/Insurance $1,173 • Healthcare $948 • Manufacturing $1,018 • Retail $519 • Technology $2,763 • Average for all Organizations $1,273 • Corporate Factbook (Bersin & Associates)

  4. Character Simulation Peer level – Instructor or Coach Expert Instructor Authority Figure Emerging uses for Character-Based Simulation Patient/student education Customer service training Customer self-service Communication skills training Character roles within virtualization Motivational Personalized Guides Make facts more pleasing Character-Based Simulation successes Create life-like Characters that are believable Planning!!!! Focus on Learning Objectives Pilot testing Evolve and modify Virtualization Trend Conclusions Growing market for Avatar and Character-based simulations Reinforces the learning process Resistance is rapidly dissipating workforce acceptance rising due to demographics Integrate with classroom and on-line learning is a must! Global E-Learning number of vendors growing at better than 10% per annum E-Learning Trends in Virtualization

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