Direct Marketing Industry Slides

Dec 08, 2012

570 likes | 779 Views

2. WHAT IS DIRECT MARKETING?**. Direct Marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.DM compresses the buying processobtains direct orders from targeted customers or prospects. 3. Outbo

Share Presentation

Embed Code

Link

ayala

Download Presentation

Direct Marketing Industry Slides

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Direct Marketing

Chapter 19 Direct Marketing © 2006 Thomson/South-Western Introductory Scenario: Don’ Mess With Less Who was Les Wunderman? He created the Columbia House record club and “invented” the modern era of direct marketing

782 views • 17 slides

Direct Marketing

Direct Marketing. NickAugostini Marketing Specialist NCDA & CS. What is Direct Marketing. Direct marketing includes any method by which farmers sell their products directly to consumers. Justification for establishing a direct marketing outlet is based primarily on the producer’s

895 views • 40 slides

Direct Marketing

Direct Marketing. Powerpoint animation notes: Text, graphics and sound will run on its own. Click to exit. “Direct marketing is selling your own catch to a buyer at a point farther down the distribution chain than a primary processor.”

789 views • 24 slides

DIRECT MARKETING

DIRECT MARKETING. Chapter 19 with Duane Weaver. DM (Direct Marketing) Defined. Direct Marketing …an interactive system of marketing, which uses one or more advertising media to effect a measurable response and/or transaction at any location . O’Guinn, Allen, Semenik, 4E, p. 673

511 views • 7 slides

Direct Marketing

http://leads2profits.net.au/ Direct Marketing,Australian Direct Marketing,Direct Marketing Australia,Direct Email Marketing Australia,Direct Marketing Tips,Direct Marketing Sydney,Direct Marketing Melbourne,Direct Marketing Companies Australia You are probably in business for yourself for a reason. You don’t like being told what to do, and you want to be in control. And if my experience working with large numbers of entrepreneurs is anything to go by, you won’t like being answerable to your investors. I have heard so many people say the worst business decision they ever made, was bringing in outside investors. Short term gain – long term pain.

502 views • 6 slides

Marketing Communications Direct Marketing

The Communication Process. SenderMessageChannel of communicationReceiversEncoding processDecoding process. Promotional Elements. AdvertisingExample: CommercialsAdvantagesDisadvantagesPersonal SellingAdvantagesDisadvantagesPublic RelationsAnnual reportsPublicityAdvantagesDisadvantages

524 views • 12 slides

Direct Marketing

Modes of Direct Marketing. Direct Mail AdvertisingDirect Response AdvertisingOutbound

452 views • 19 slides

DIRECT MARKETING

IT4Everybody. DIRECT MARKETING. Saket Kandoi Tanja Janjilovic Katarina Matkovic Jusa Neza Mihelcic Jessica Dávila Kaja Vidic. ABOUT THE COMPANY. our services include: IT support Web design & Web development Cloud services Software packages to suit small businesses

581 views • 29 slides

Direct Marketing

Direct Marketing. Trine Hoffensetz Carina Frank Daniella Cozzi Druart Ophélie Marion Héloise Dora Szucz. Group 2 : Accounting Company in Lille. OUR COMPANY : ACCOUNTING LILLE. New accounting company Location : Lille Objective : reach new customers !

365 views • 8 slides

Direct Marketing

Direct Marketing. How to establish successful dialogue with your friends Or how to EARN money on public relations. 1. Public Relations. Spreading info on : WHAT are you doing WHY you are doing it WHERE is your goal WHAT kind of problems you have to solve.

209 views • 7 slides

Direct Marketing

Direct Marketing. Introduction. Direct Marketing is a discipline, which permits us to carry out certain marketing tasks more efficiently. It does this by gathering, analyzing and using information about individual customers and prospects.

470 views • 15 slides

DIRECT MARKETING

DIRECT MARKETING. We will help you to transform your data into useful information to improve your marketing and business results.

365 views • 18 slides

Direct Marketing

Direct Marketing. More than telemarketers and junk mail. Why Direct Marketing?. Technology support Advanced Statistical packages Trend to more targeted marketing Business Analytics Accountability/Measurability “ intelligently applying information about customers and prospects ”.

324 views • 14 slides

Direct Marketing

Chapter 19. Direct Marketing. Direct Marketing. Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location Common purposes of direct marketing Close the sale Identify prospects for future contacts

514 views • 19 slides

Direct Marketing

Direct Marketing. Any form of marketing communication which allows marketers to talk directly to existing or potential customers and/or to obtain a direct response from them (Gross 1992) Direct response advertising Direct communications methods Database marketing. A direct marketing system.

522 views • 11 slides

Direct Marketing

Direct Marketing. Direct Marketing Defined. “When sellers use one or more media for the purpose of soliciting an immediate response by phone, mail, web or personal visit from a prospective customer.”. Changing Structure of Society. Changing Shopping Patterns: doing business at a distance.

707 views • 16 slides

DIRECT MARKETING

DIRECT MARKETING. Direct Marketing. DM is a Demassified Marketing DM deals with Customers directly DM is interactive marketing. DM does not involve Marketing Channels/Stores DM does not involve Advertising/Mass promotion. Reasons for Growth of DM. Market “Demassification”.

592 views • 7 slides

Direct Marketing

Direct Marketing. Creating Print Advertising Chapter 20. Creating Print Advertising. Print ads must stop the reader and engage his or her attention and interest in order to stand out among the advertisers in a magazine or newspaper

329 views • 15 slides

Direct-Marketing

Direct-Marketing. Direct marketing is: A marketing channel without intermediaries An element of the promotion mix Fastest-growing form of marketing. Growth and Benefits of Direct Marketing. Benefits to Buyers. Convenience Ready access to many products

359 views • 12 slides

More Related