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Effective Elements in Print Ads for Engaging Audiences

Explore different parts of a print ad such as headlines, illustrations, layouts, and copies that can grab attention and persuade viewers. Learn about creating curiosity, offering solutions, providing incentives, and more.

ayanna-wilson
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Effective Elements in Print Ads for Engaging Audiences

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  1. 3.03 Parts of a Print Ad Find examples of print ads that display the following characteristics in each slide.

  2. Headline that creates curiosity

  3. Headline that offers a precise solution

  4. Headline that provides an incentive to act

  5. Illustration that gets noticed first in ad

  6. Illustration that conveys the message of the ad

  7. Illustration that does NOT convey the message of the ad

  8. Appealing Layout

  9. Unappealing layout

  10. Good balance of white space

  11. Copy that intimidates

  12. Copy that indicates qualification is needed

  13. Copy that offers a guarantee

  14. Copy that has repetition of message

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