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Improving revenues through diversification of fisheries activities

Improving revenues through diversification of fisheries activities. Jean Pierre Boude , Marie Lesueur , Laura-Mars Hénichart , Carole Ropars , Fabien Roussel , Thomas Sérazin , Violaine Merrien , Timothée Besse (Fiseries and Aquatic Sciences Center - AGROCAMPUS OUEST),

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Improving revenues through diversification of fisheries activities

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  1. Improving revenues through diversification of fisheries activities Jean Pierre Boude, Marie Lesueur, Laura-Mars Hénichart, Carole Ropars, Fabien Roussel, Thomas Sérazin, Violaine Merrien, Timothée Besse (Fiseries and Aquatic Sciences Center - AGROCAMPUS OUEST), Bertrand Le Gallic (UMR AMURE) http://www.agrocampus-ouest.fr/halieutique/cet.php J-P. Boude - Wokshop EAFE Helsinki - june 2010

  2. General presentation J-P. Boude - Wokshop EAFE Helsinki - june 2010

  3. Decreasingbenefits and revenues J-P. Boude - Wokshop EAFE Helsinki - june 2010

  4. The trend in Gross Operating Profits(Average for differentcategories of fishingships in Brittany- France in constant €) € J-P. Boude - Wokshop EAFE Helsinki - june 2010

  5. Gross operating profits and turn over(trawlers 20 – 25 m.) Turn over GOP J-P. Boude - Wokshop EAFE Helsinki - june 2010

  6. Increasing revenues withspecific sale and collective brand €/kg From: Drouot (2004) , Boude, Charles and alii in VALPECHE J-P. Boude - Wokshop EAFE Helsinki - june 2010

  7. Increasing revenues withecolabeling and specificmarket • Nephrops from Loch Torridon creels (MSC) • Flow seawater through catch hopper - Nephrops kept wet and cool… • Hand grade- Place eachnephrop in its own segment ‘tube’ • Full chain traceability - Documenting treatment ship to shop • Specific export market in Spain (Barcelona) • €/kg increased by 4 • Boat earns MORE - Concentrates on QUALITY not Quantity Spanish Wholesale purchase rate From: Derek Forrester in TTQ Leonardo da Vinci J-P. Boude - Wokshop EAFE Helsinki - june 2010

  8. Increasing revenues with direct selling on the harbour and on a local open market This is just an illustration, not a demonstration (1) Average price for the preceding day (2) without the working time and depreciation or lease J-P. Boude - Wokshop EAFE Helsinki - june 2010

  9. Increasing revenues withother activities J-P. Boude - Wokshop EAFE Helsinki - june 2010

  10. Transposingmultifunctionality in agricultural sector to the fisherysector J-P. Boude - Wokshop EAFE Helsinki - june 2010

  11. Whatismultifunctionality in the agricultural sector? Idea that agriculture has many functions in addition to producing food and fibre, e.g. environmental protection, landscape preservation, rural employment, etc. (Doha World Trade Organisation Ministerial: Glossary of Terms) J-P. Boude - Wokshop EAFE Helsinki - june 2010

  12. What are these functions? J-P. Boude - Wokshop EAFE Helsinki - june 2010

  13. Transposing agricultural measures to the fishing sector Existing agricultural measures Possibilities for fisheriesmeasures J-P. Boude - Wokshop EAFE Helsinki - june 2010

  14. What is diversification? “DIVERSIFICATION : Complementary activities to production, in link with the product, the profession or the business that fishermen or farmers practice to have an additional income but also to promote products, profession or land (less than 50% of the total turn over)” J-P. Boude - Wokshop EAFE Helsinki - june 2010

  15. On goingreaseaches and first results J-P. Boude - Wokshop EAFE Helsinki - june 2010

  16. On goingresearches J-P. Boude - Wokshop EAFE Helsinki - june 2010

  17. Partners Marie Lesueur, Jean-Pierre Boude and Laura-Mars Henichart Bertrand Le Gallic, Damaris Phelippe Tim Accot David Whithmarsh, Richard Morgan Pôle halieutique Fisheries and Aquatic Sciences Center Action 9.2: Diversification of fisheries activities Meeting CHARM 3, Lowestoft, 24-26 noveber 2009 J-P. Boude - Wokshop EAFE Helsinki - june 2010

  18. Région Bretagne ACCEPTABILITY OF DIVERSIFICATION J-P. Boude - Wokshop EAFE Helsinki - june 2010

  19. Diversification activities in the fishery sector 4 Agrocampus – le 6 avril 2010

  20. Diversification activities of fishermen J-P. Boude - Wokshop EAFE Helsinki - june 2010

  21. Objectives of diversification What is your essential objective? 54% Stabilise/Increase revenues 29% Sustaining activity 9% Adapte to changes 9% Preserve environment Diversification projects are motivated by the search for stability or increased revenues J-P. Boude - Wokshop EAFE Helsinki - june 2010

  22. Contraints for the fishing sector 0% 20% 40% 60% 80% 100% Administrative difficulties Technical difficulties lack of information on activities Lack of information on demand Lack of time Lack of supports High risks Diferentiation with others firms No constraints Low constraints High constraints Locked J-P. Boude - Wokshop EAFE Helsinki - june 2010

  23. Opportunities for diversification into the future Do you think that companies in the fishery sector will diversify? Quite Perhaps yes It depends Perhaps no Not at all J-P. Boude - Wokshop EAFE Helsinki - june 2010

  24. INDIVIDUAL COLLECTIVE Dynamicapproach internal and global organisation Direct selling Dynamic commonwill of many stakholders Ligneurs de laPointe de Bretagne « active » APPROACH Benefit of an approach organized by an external structure Tourism shipping Joining an external proceeding Meteorogical sensors aboard Diversification strategy « passive » APPROACH Etude « Diversification des activités de pêche et de cultures marines en Bretagne » Itech’mer – Lorient - 22 octobre 2009 J-P. Boude - Wokshop EAFE Helsinki - june 2010

  25. Edition of a guide On line : http://www.agrocampus-ouest.fr/halieutique/cet.php J-P. Boude - Wokshop EAFE Helsinki - june 2010

  26. Interreg IVa CHARM 3 FOCUS ON DIRECT SELLING SURVEY J-P. Boude - Wokshop EAFE Helsinki - june 2010

  27. Survey methodology J-P. Boude - Wokshop EAFE Helsinki - june 2010

  28. Objectives of questionnaires J-P. Boude - Wokshop EAFE Helsinki - june 2010

  29. Questionnaire on selling methods J-P. Boude - Wokshop EAFE Helsinki - june 2010

  30. Questionnaire on selling methods J-P. Boude - Wokshop EAFE Helsinki - june 2010

  31. CONCLUSIONDiversification in the currentcontext “Socio-economic" diversification in fishing activities Reaffirmation of the status of fishermen as territorial actors Element to solve problems in the fishery sector - Additional income or more sources of income Integration into territorial approaches Sustainability of fishing activities in the coastal zones Agrocampus Ouest – le 6 avril 2010 J-P. Boude - Wokshop EAFE Helsinki - june 2010

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