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Welcome. Baltimore Polytechnic Institute April 13 , 2012 U.S. History Mr. Green. Agenda/Topics To Be Covered. The students will explain popular culture in the 1950’s by describing the beat movement, rock ‘n roll, and African-American entertainment Announcement: Chapter 18/19/20 Test May 6

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  1. Welcome Baltimore Polytechnic Institute April 13, 2012 U.S. History Mr. Green

  2. Agenda/Topics To Be Covered The students will explain popular culture in the 1950’s by describing the beat movement, rock ‘n roll, and African-American entertainment Announcement: Chapter 18/19/20 Test May 6 Drill: Analyze the graphs on page 653 and answer the following: 1. What was the percentage increase in daily hours of viewing from 1950 to 1990? 2. How do you explain the virtually constant rise in both charts? Motivation: Do you listen to music from the 1950’s or watch reruns of 1950’s TV shows?

  3. Consumerism Unbound-from Thurs. Ch. 19 Section 2 New Products Teflon, washing machines, dryers, blenders, freezers, TV, tape recorders, Hi-Fi’s Planned obsolescence make goods to purposely wear out Buy now, pay later Credit Cards-American Express 1958 Diners Club in 1950 Advertising boomed encouraged people to buy things they did not need

  4. New Era of the Mass Media Ch. 19 Section 3 pages 652-657 Mass media-means of communication that reach large audiences The Rise of Television Microwave relays allowed signals to be sent of great distances FCC placed a freeze from 1948-1952 “Golden age of TV”-shows broadcast live Advertising and business utilized TV TV dinners-1954 Stereotypes and gunslingers Critics identified problems with TV; effects on children, portrayal of women/minorities Portrayed an idealized white America

  5. Radio and Movies Radio changed its programming for more news, weather, music and community issues Many movie theatres closed Movies implemented new technology

  6. A Subculture Emerges The Beat Movement Expressed the social and literary nonconformity of artists and poets Did not care for material goods Shunned regular work Rock ‘n’ roll Electric instruments to traditional blues Little Richard, Chuck Berry, Bill Haley, Elvis Presley Adults condemned rock n roll

  7. African Americans and Popular Culture Nat Cole, Lena Horne, Harry Belafonte, Sidney Poitier African-Americans utilized separate stations Radio stations helped reach receptive African Americans who did not have TVs.

  8. Independent Work 1. What kinds of subjects did TV tend to present? 2. What kinds of subjects did it tend to avoid? 3. How did radio change to compete with TV? 4. What role did radio play in popularizing African-American culture? 5. How did movies change to compete with TV? 6. What were the beat movement’s chief characteristics? 7. What were rock n roll’s chief characteristics?

  9. Wrap-Up Summarize the events of the postwar period that contributed to social unrest in the United States.

  10. Homework 1. Read Chapter 19 Section 4

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