CCT 355: E-Business Technologies

1. CCT 355: E-Business Technologies Class 9: Business Model Generation : Design and Evaluation

2. Final Project • Identify a real organization that you have real contact with • Identify business information systems needs (as defined in this course – do *not* only suggest simple e-commerce solutions, web design/marketing solutions, etc. - the former no one hires consultants for, the latter is interesting, but not this course.) • Think people, process, context as well as technology

3. People • Who are the main stakeholders in this organization? What are their skills/interests? Are they likely to be champions of change? Resisters? Helpers? Bystanders? • Who are major customers/clients of organization? Allied partners? Main competitors? • Are they likely to be champions of change? Helpers? Resisters? Bystanders?

4. Process • What does this organization do? • What might it like to do with more resources/time/technology support, etc.? • What can it do better? (e.g., are there processes that can be made more efficient through information systems change?) • What should it probably *not* do?

5. Context • What are larger contextual, regulatory, macroeconomic, strategic, etc. factors influencing this organization at present? • Are there changes in these factors that might post medium- to long-term challenges or opportunities?

6. Then think technology! • What information systems improvements can you identify (based on what you’ve learned about the organization!) • What resource implications are involved in implementing these solutions? • Feel free to offer a range of options – sometimes there are cheap to expensive options, less to more powerful, etc. • Feel free to critique and note limitations of your options • Make sure proposed solutions a) meet the organization’s profile and needs and b) are feasible given organizational financial, human, time resource constraints • Implementation not required – but should be implementable.

7. Use either BMG or Change Management Simulation! • Which one? Depends on context • Small organization where most people are on board for change – no need to analyze through change management simulation material • BMG can apply to most situations

8. Questions?

9. Business model as narrative • Often key bit in new/evolving product/service: what’s the story? • Who is the audience? • How do I effectively relay story to audience? • “Elevator pitch” as example • Importance of scenarios and visual layout/thinking in process – even (especially?) if it’s sketchy

10. 5 Phases • Mobilize • Understand • Design • Implement • Manage • Your project = mostly the first three – the details are important, but come later

11. Empathy Map • What does customer see? • What does customer hear? • What do they really feel? • What do they do? • What is source of customer pain? • What is source of customer gain? • Addressing or ameliorating these core needs can be very effective • May also include thinking about what customer does not yet know they want

12. Designing models to meet changes in environment • Resource driven changes – human or physical resource limitations • Offer driven changes – price point constraints • Customer driven changes – shifting customer demographic or interests • Finance driven changes – ability to secure and utilize capital • Multiple changes

13. SWOT

14. Blue Ocean Evaluation • For consideration of broader strategic change • What does change eliminate? • What does change reduce? • What does change raise? • What new opportunities are created? • Cirque du Soleil example (and a few disagreements.)