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The STRATEGY CONCEPT

Questions. What is strategy?What does it mean to think strategically?What is the value of strategic thinking?. What Is Strategy?. Derivation from the Greek work ?strategos" ? ?a general"Greek verb stratego means to ?plan the destruction of one's enemies through effective use of resources"Many di

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The STRATEGY CONCEPT

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    1. The STRATEGY CONCEPT An Introduction To Strategic Thinking

    2. Questions What is strategy? What does it mean to think strategically? What is the value of strategic thinking?

    3. What Is Strategy? Derivation from the Greek work strategos a general Greek verb stratego means to plan the destruction of ones enemies through effective use of resources Many different definitions are possible.

    4. 1. What is Strategy? Strategy is a LOT like Sailing------

    5. Sailing Race What do we need? Place to go--------GOAL

    6. Sailing Race-- Strategy Elements place to go GOAL sailing plan, navigation PLAN charts, timetable boat, supplies, money, RESOURCES food, information captain, decision-maker LEADERSHIP procedures, measurement SYSTEMS people, skills, experience STAFF/SKILLS decisions, tasks STRUCTURE norms, culture CORE VALUES

    7. Elements of Strategy: 7 Ss-- must FIT together strategy systems structure superordinate goals skills style staff

    8. Sailing Race Having designed our Strategy-- We set sail.. What happens???

    9. Sailing Race Start Finish

    10. Sailing Race Start Finish

    11. 1. What is Strategy? intended strategy-- plan for action emergent strategy-- process realized strategy--- outcome - source- Henry Mintzberg, 1987

    12. Some Useful Definitions of Strategy Strategy as the determinant of the long-term goals of the enterprise. - Chandler Strategy as the pattern of objectives, purposes, or goals and plans for achieving these goals. - Andrews Strategy as the common thread among a firms activities. - Ansoff

    13. Strategy is a pattern in a stream of actions over time. Mintzbergs Definition

    14. What Is Strategy? All definitions involve an integration of the past and present to create the future. If we are passive, we must accept the future that comes to us, whether we like it or not. Strategy implies active participation in the creation of a future that we desire.

    15. Different Kinds of Strategy

    16. Different Kinds of Strategy

    17. Different Kinds of Strategy

    19. How could each of the five Ps apply to the strategy process at Moller? In other words, what would the strategy process at Moller look like if dominated by each one of the five Ps in turn?How could each of the five Ps apply to the strategy process at Moller? In other words, what would the strategy process at Moller look like if dominated by each one of the five Ps in turn?

    20. Thinking Strategically Military Strategy

    21. Military Axioms on Effective Strategy Have clear, decisive objectives. Maintain the initiative. Concentrate resources. Be flexible. Have coordinated and committed leadership. Achieve surprise. Have an element of security.

    22. Thinking Strategically Military Strategy

    23. What is the value of strategic thinking?

    24. Next Wednesday Honda case write-up due. Spend some time thinking about Hondas realized strategy came about. Analysis is important. Questions?? See ya next Wednesday Enjoy the long weekend!

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