1 / 18

PRODUCT CONSTRUCT AS OF JANUARY 2014

Mediative PLACES - LOCAL SOCIAL VOICE SOCIAL MEDIA IS ONE HAPPENING PARTY. WE HELP BRANDS MINGLE. PRODUCT CONSTRUCT AS OF JANUARY 2014. LOCAL SOCIAL - LOCAL VOICE SOCIAL MEDIA CRM. What A Social Media CRM Is Our Unique Selling Proposition Our Competitive Position What You Get

baakir
Download Presentation

PRODUCT CONSTRUCT AS OF JANUARY 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mediative PLACES - LOCAL SOCIALVOICE SOCIAL MEDIA IS ONE HAPPENING PARTY.WE HELP BRANDS MINGLE. PRODUCT CONSTRUCT AS OF JANUARY 2014

  2. LOCAL SOCIAL -LOCAL VOICE SOCIAL MEDIA CRM • What ASocial Media CRM Is • Our Unique Selling Proposition • Our Competitive Position • What You Get • How It Works: Our Technology • What We’ll Report On • Our Success To Date: A Success Story • The Product Package Staircase (internal use only) • What Our Service Does Not Include (internal use only) • How It Works: Our Operational Process (internal use only) • Business Rules (internal use only)

  3. MEDIATIVE’S LOCAL SOCIAL SOLUTIONTHE MOMENTFEED PLATFORM 1 Platform; 3 Components: PinSync: Listings Management – Claim, Clean & Optimize Location-Specific Social Profiles 1 2 LocalVoice: Social Monitoring & Engagement CRM Platform 3 Business Intelligence: Competitive Intelligence & Reporting

  4. LOCAL SOCIAL – LOCAL VOICE WHAT IS IT? • Local Voice is a social media management tool designed to collect and aggregate content posted on the social profiles for each location and allow a brand to monitor that content through a single centralized platform. Local Voice gives efficiencies to Marketing Managers, as they do not have to manage multiple platforms or feeds for each location; instead, Local Voice aggregates all content into one, intuitive user interface. Managers are able to leverage Local Voice to respond to customers en masse to the location level, yet appear to maintain 1:1 engagement with the customers. Additionally, Local Voice allows Brand Managers to curate local customer content, promoting and sharing the content from the location level to the brand level or across the other social channels managed within the platform.

  5. BE SEENMEDIATIVE PLACES LOCAL SOCIAL SAAS SOLUTION Increasecustomer loyalty byengagingthem at the location level; by listening, sharingandrespondingat scale, increasing brand visibility on major social networks.

  6. LOCAL SOCIAL – LOCAL VOICE SOCIAL MEDIA IS ONE HAPPENING PARTY. WE HELP BRANDS MINGLE. • We simplify the complex world of social media. A single centralized platform allows brands to talk and listen to shoppers and fans one-to-one, no matter how many locations or outlets they own. • Shopper experiences are local. Social experiences should be too. We help our clients build relationships that last by maximizing brand visibility across all the big names in social media. This means more brand loyalty and drives incremental revenue.

  7. COMPETITIVE ASSESSMENTLOCAL SOCIAL SaaS SERVICES Location Level Management of Foursquare, Facebook, Twitter, Google+, Instagram and Pinterest. Able to claim, create, clean and optimize location-level listings. Vendasta Monitoring & Limited Engagement Capabilities at the Location Level. Able to correct Foursquare & Facebook citations, with additional service offerings. MomentFeed Local Level Very limited publishing & CRM. Surfaces a lot of content, but the platform is not actionable. SweetIQ VenueLabs Monitoring Engagement Salesforce Hootsuite Location-based local listening and analysis. Does not offer significant engagement functionalityand venue clean up is manual. Brand Level Salesforce social platform created from merging Buddy Media & Radian 6. Good social analytics and publishing tools. Stronger for the brand-level than the local level with some comparative functionality, but not an intuitive UI. Great social platform for listening at the brand-level, but difficult to manage the location level and does not have PinSync-like capabilities.

  8. LOCAL VOICE: WHAT YOU GET 1 Local CRM: aggregate your individual location-level social engagements through a centralized platform to monitor, share and respond to your customers efficiently. 2 Promotion Syndication: create, deploy and update location-based promotions for multiple locations at the same time. Save and reuse successful promotions for future use. 3 Step-by-Step Implementation Support and On-Going Technical Support. 4 Actionable Reporting: Track your social program’s effectiveness through a comprehensive social analytics suite of tools.

  9. HOW IT WORKSOUR TECHNOLOGY 1 • Account Authentication social accounts must be authenticated to allow MomentFeed access. 2 Local CRM aggregates content posted to individual location’s profile pages (Facebook, Foursquare, Instagram, Twitter, & Pinterest) into a centralized user interface. • Reply to Posts MomentFeed gives the advertiser the ability to reply to multiple postings, yet appear to be replying on a 1:1 level. 3 4 • Syndicate Content share content across multiple locations or promote content to the brand pages in less than a few clicks. 5 • Reporting MomentFeed’s reporting suite gives advertisers the ability to measure the impact of their social engagement strategies.

  10. REPORTING – BE SEEN SUMMARY STATS View multiple KPIs for a given date range and compare against the equal preceding timeframe. Comparison stats quickly reveal the success of social initiatives. ENGAGEMENT TRENDS View multiple KPIs in trend lines. Drill into aggregate, group or individual location performance and measure key metrics trends over time. ENGAGEMENT TYPES View the most common type of content users are posting about your business. ENGAGEMENT SOURCES Identify where engagement is coming from to better focus your social efforts. DEMOGRAPHIC INFO Identify who your key audience segments are.

  11. USE CASEASUCCESS STORY Texas Roadhouse was able to... • Publish 1,137 unique local updates to Facebook Place Pages • Publish Foursquare local updates to 400 venues • Reply to 1,040 customers on Instagram • Like 2,021 Instagram photos, Foursquare Tips & Tweets • Generate4 millionincremental Facebook impressions Actual Google Analytics from 3/1/13-3/31/13

  12. PRODUCT MODULESMOMENTFEED SaaS PLATFORM INTERNAL USE ONLY Note: Less than 100 locations = Local Voice & PinSync must be sold together or requires Product Manager approval.

  13. PRODUCT MODULESMOMENTFEED LOCAL VOICE-ONLY INTERNAL USE ONLY • Notes: • Less than 100 Locations = Local Voice & PinSync must be sold together or requires Product Manager approval. • Pricing rate card is progressive and includes the previous tier rates.

  14. WHAT THIS DOES NOT INCLUDE INTERNAL USE ONLY • Google+ Places Optimization • Monthly Reporting • Strategic Social Media Consultation • Social Media Managed Services We are in the process of developing additional value-added services to provide more strategic guidance for our clients.

  15. HOW IT WORKSOUR OPERATIONAL PROCESS FLOW INTERNAL USE ONLY Pre-Sales Process Account Set Up On-Going Mgmt.

  16. KEY CONTACTSHOW TO GET SUPPORT Pre-Sale Support: Amanda Lock Reach out to Amanda for pre-sale questions & support including presentation decks, project scoping, proposals, SOWs. Project Management Office: Cherise Myers Cherise will be a point of contact for scheduling project start dates as well as coordinating availability of SMEs for advanced project scoping. Product Manager: Kyle Grant Kyle will be able to answer any product-related questions regarding product definition, pricing, options, or product integration. Product Thought-Leaders: Kyle Grant & Andrea Borodenko Kyle & Andrea can be available for strategic consultation, account reviews & specific questions.

  17. When to RECOMMEND Local Voice 1 Clients are seeking to improve brand visibility across social networks, generating incremental brand impressions with their target demographics. (Be Seen) 2 Clients are looking to be able to measure and protect their Brand’s reputation by monitoring consumer comments across the major social networks. 3 Clients are seeking to actively engage with users, efficiently increasing brand affinity, loyalty and eventually repeat visits/sales. 4 Clients are looking to accurately measure the impact of their social media efforts at both the brand and location level with detailed analytics

  18. BUSINESS RULESHOW DO WE EXECUTE EFFECTIVE CAMPAIGNS? • The pricing model is based on the monthly cost per location and is a progressive-pricing model: all previous tiers’ fees apply when calculating the price. • A 10% set-up fee is charged for clients with more than 100 locations. • Contracts are sold on 12-month durations. • PinSync and Local Voice can be sold independently for clients with more than 100 Locations. • The Business Intelligence component is not included in the price; it is an add-on service. • PinSync is not available as a one-off service. • Google+ Local page claiming cannot be sold independently. It is a component of PinSync and part of a package.

More Related