1 / 19

PRODUCT CONSTRUCT AS OF JANUARY 2014

Mediative PLACES – LISTINGS MANAGMENT TO BE FOUND OR NOT TO BE FOUND LOCALLY. THAT IS THE LISTINGS QUESTION. PRODUCT CONSTRUCT AS OF JANUARY 2014. LOCAL SOCIAL - LISTINGS MANAGEMENT. What Social Listings Management Is Our Unique Selling Proposition Our Competitive Position What You Get

ciel
Download Presentation

PRODUCT CONSTRUCT AS OF JANUARY 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mediative PLACES – LISTINGS MANAGMENTTO BE FOUND OR NOT TO BE FOUND LOCALLY.THAT IS THE LISTINGS QUESTION PRODUCT CONSTRUCT AS OF JANUARY 2014

  2. LOCAL SOCIAL -LISTINGS MANAGEMENT • What Social Listings Management Is • Our Unique Selling Proposition • Our Competitive Position • What You Get • How It Works: Our Technology • What We’ll Report On • Our Success to Date: A Success Story • The Product Package Staircase (internal use only) • What Our Service Does Not Include (internal use only) • How It Works: Our Operational Process (internal use only) • Business Rules (internal use only)

  3. MEDIATIVE’S LOCAL SOCIAL SOLUTIONTHE MOMENTFEED PLATFORM 1 Platform; 3 Components: PinSync: Listings Management – Claim, Clean & Optimize Location-Specific Social Profiles 1 2 LocalVoice: Social Monitoring & Engagement CRM Platform 3 Business Intelligence: Competitive Intelligence & Reporting

  4. LOCAL SOCIAL - LISTINGS MANAGEMENT WHAT IS IT? • Local Social Listings Management is the claiming, optimization and de-duplication of location-specific social profiles on Facebook, Foursquare and Google+ Local Pages via a process called PinSync. Mediative’s solution will add missing social profiles, eliminate illegitimate profiles and ensure information is accurate and optimized for Local Search. After the initial clean-up, Mediative will monitor each location monthly to ensure that no duplicate and/or unofficial profiles have been created.

  5. BE FOUNDMEDIATIVE PLACES LOCAL SOCIAL SAAS SOLUTION Manage& extendyourbrand visibilitybyClaiming, Cleaning&OptimizingLocal Social profiles for local & nearby Search.

  6. LOCAL SOCIAL - LISTINGS MANAGEMENT TO BE FOUND OR NOT TO BE FOUND LOCALLY. THAT IS THE LISTINGS QUESTION • Brands sometimes lose control of their presence on key sites due to unofficial, consumer-created social pages. We claim, clean and optimize a business’s profile for each retail outlet or location across Facebook, Foursquare, Twitter, Instagram, Pinterest and Google+ Local. • We’ll also add and correct your info across the most popular local search destinations in North America, all of Canada’s Yellow Pages properties. This means 100% brand control, and guaranteed listing and geo-code accuracy.

  7. COMPETITIVE ASSESSMENTLOCAL SOCIAL SaaS SERVICES Location Level Management of Foursquare, Facebook, Twitter, Google+, Instagram and Pinterest. Able to claim, create, clean and optimize location-level listings. Vendasta Monitoring & Limited Engagement Capabilities at the Location Level. Able to correct Foursquare & Facebook citations, with additional service offerings. MomentFeed Local Level Very limited publishing & CRM. Surfaces a lot of content, but the platform is not actionable. SweetIQ VenueLabs Monitoring Engagement Salesforce Hootsuite Location-based local listening and analysis. Does not offer significant engagement functionalityand venue clean up is manual. Brand Level Salesforce social platform created from merging Buddy Media & Radian 6. Good social analytics and publishing tools. Stronger for the brand-level than the local level with some comparative functionality, but not an intuitive UI. Great social platform for listening at the brand-level, but difficult to manage the location level and does not have PinSync-like capabilities.

  8. PINSYNC: WHAT YOU GET 1 Profile Creation: Managed service to claim & optimize social profiles for Google+, Facebook, Foursquare, Instagram & Pinterest to ensure brand consistency. 2 Geo-Code Update: Managed service to ensure correct lat./long. data for Google+, Facebook& Foursquare. 3 Step-by-Step Implementation Support and On-Going Technical Support. 4 Actionable Reporting: Track your social program’s effectiveness through a comprehensive social analytics suite of tools.

  9. HOW IT WORKSOUR TECHNOLOGY 1 Location List A location list will be sent to MomentFeed. This information will be used to update existing profiles to ensure accurate & complete listings. 2 • Account Authentication social accounts must be authenticated to allow MomentFeed access. 3 • Profile Creation MomentFeed will create the social profiles for any locations with missing profiles & set-up the parent-child relationship.* 4 • De-duplication MomentFeed via API will find any unofficial pages and remove those pages. 5 • Geo-Code Update MomentFeed will manually update each location’s geocodes to ensure they are precisely over the location’s physical address. *The Parent-child relationship: connection between a brand’s location pages (children) and the corporate brand page (parent) to allow better brand consistency, control& aggregation of data.

  10. REPORTING – BE SEEN SUMMARY STATS View multiple KPIs for a given date range and compare against the equal preceding timeframe. Comparison stats quickly reveal the success of social initiatives. ENGAGEMENT TRENDS View multiple KPIs in trend lines. Drill into aggregate, group or individual location performance and measure key metrics’ trends over time. ENGAGEMENT TYPES View the most common type of content users are posting about your business. ENGAGEMENT SOURCES Identify where engagement is coming from to better focus your social efforts. DEMOGRAPHIC INFO Identify who your key audience segments are.

  11. PinSync USE CASEA SUCCESS STORY • Efficient venue management • Brand message consistency • Better search results & discoverability • Increased customer engagement • More in-location check-ins 43% 86%

  12. PRODUCT MODULESMOMENTFEED SaaS PLATFORM INTERNAL USE ONLY Note: Less than 100 Locations = Local Voice & PinSync mustbe sold together or requires Product Manager approval.

  13. PRODUCT MODULESMOMENTFEED PINSYNC-ONLY INTERNAL USE ONLY Notes: Less than100 Locations = Local Voice & PinSync mustbe sold together or requires Product Manager approval. Pricing rate card is progressive and includes the previous tier rates.

  14. WHAT THIS DOES NOT INCLUDE INTERNAL USE ONLY • Google+ Places Optimization • Monthly Reporting • Strategic Social Media Consultation • Social Media Managed Services

  15. HOW IT WORKSOUR OPERATIONAL PROCESS FLOW INTERNAL USE ONLY Pre-Sales Process Account Set Up On-Going Mgmt.

  16. KEY CONTACTSHOW TO GET SUPPORT Pre-Sale Support: Amanda Lock Reach out to Amanda for pre-sale questions & support including presentation decks, project scoping, proposals, SOWs Project Management Office: Cherise Myers Cherise will be a point of contact for scheduling project start dates as well as coordinating availability of SMEs for advanced project scoping. Product Manager: Kyle Grant Kyle will be able to answer any product-related questions regarding product definition, pricing, options, or product integration. Product Thought-Leaders: Kyle Grant & Andrea Borodenko Kyle & Andrea can be available for strategic consultation, account reviews & specific questions.

  17. When to RECOMMEND Local Voice 1 Clients are seeking to improve brand visibility across social networks ensuring location-specific profiles have been set up for every location. (Be Seen) 2 Clients are looking to optimize for Local Search on social platforms such as Facebook Graph Search, Foursquare Nearby Search & Google Maps (Powered by Google+ Local Page). 3 Clients are seeking to eliminate duplicate, illegitimate and unofficial profile pages that are not owned by the brand to control branding and better monitor social sentiment. 4 Clients are looking to accurately place their locations on GPS-enabled maps by updating Geocode information to ensure customers are given accurate location information and directions .

  18. BUSINESS RULESHOW DO WE EXECUTE EFFECTIVE CAMPAIGNS? • The pricing model is based on the monthly cost per location and is a progressive-pricing model: all previous tiers’ fees apply when calculating the price. • A 10% set-up fee is charged for clients with more than 100 locations. • Contracts are sold on 12-month durations. • PinSync and Local Voice can be sold independently for clients with more than 100 Locations. • The Business Intelligence component is not included in the price; it is an add-on service. • PinSync is not available as a one-off service. • Google+ Local page claiming cannot be sold independently. It is a component of PinSync and part of a package.

  19. DEFINITIONS

More Related