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Celebrity Obsession

Celebrity Obsession. Ninna Amora Media 385 Sha Sha Feng. Overview. History Psychology Media Celebrities. Paris. Fergie. Madonna. Virgin/Madonna of the Rocks Leonardo da Vinci. History - Celebrity. Celebrere : Latin, frequented or populous. Psychological Needs. Need to connect

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Celebrity Obsession

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  1. Celebrity Obsession Ninna Amora Media 385 Sha Sha Feng

  2. Overview • History • Psychology • Media • Celebrities

  3. Paris

  4. Fergie

  5. Madonna Virgin/Madonna of the Rocks Leonardo da Vinci

  6. History - Celebrity • Celebrere: Latin, frequented or populous

  7. Psychological Needs • Need to connect • Conversation via gossip • “Safe” topic • Substitute religious worship for celebrity worship • Connection with celebrities can trigger brain systems involved with mating & reproduction Source: Flora, Carlin. “Seeing by Starlight: Celebrity Obsession.”psyhcologytoday.com

  8. Psychological Needs • Need for approval Mr./Ms. Cool Celebrity purchases X + Individual purchases X = Mr./Ms. Cool Individual with X • Celebrity Attitude Scale (CAS) • Entertainment Social • Ex: Knowledge of latest movie, current gossip/news on evening news, Page Six • Intense Personal • Can’t distinguish between reality and fantasy • Ex: Celebrity “soul mate” • Borderline-pathological • Ex: Stalker requiring restraining order Source: Jordan, Karen. “Celebrity Worship.”ABC7Chicago.com.

  9. Media • 37% of people under 30 blame public for the additional coverage • 34% of cable networks cover celebrity news Source: Parker, Kim. “Cable and Network TV Worst Offenders: Public Blames Media for too much celebrity Coverage.” The Pew Research Center – For the People & The Press.

  10. Media – Entertainment Growth • Magazines • Television • Internet Magazine & Television websites Perezhilton.com TMZ.com

  11. Celebrity Needs • Celebrity needs • Career based on salability • Movies • Music • Spokesperson • Personal Business • Clothing, alcohol, restaurants, etc. • Positive Aspects • Lead by example • People can relate • Philanthropy • Bring focus on important issues

  12. Conclusion

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