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Brand Obsession

Brand Obsession. Allison Ortlip Morgan Weinstein Jake Nolan Sabrina Yoder Dalton Fleming. Introduction.

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Brand Obsession

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  1. BrandObsession Allison Ortlip Morgan Weinstein Jake Nolan Sabrina Yoder Dalton Fleming

  2. Introduction • Do people really care about the brand of their clothing? In this experiment we test what really drives shoppers to buy the clothes they do. Six groups of ten people of different ages and genders will be observed. They will be choosing from racks filled with Wal-mart clothes and Wal-mart clothes with name brands such as Hollister, Abercrombie, and GAP sewn onto them.

  3. Blinding • The shoppers do not know that the name brand clothes are Wal-mart clothes.

  4. Placebo • The clothes with the brand names stitched on them.

  5. Placebo Effect • The customers being more likely to buy the pretend name-brand clothes.

  6. Blocking • Broken up into six groups based on age and gender. • Girls 12-17 • Boys 12-17 • College Women 18-25 • College Men 18-25 • Women 26-40 • Men 26-40

  7. Replication • We will conduct an experiment once a month for a year.

  8. Confounding • They might really be buying the clothes based on better fit, style, and feel.

  9. Conclusion • Our experiment is determined to show what customers really look for when buying clothes.

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