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Elevator Pitch

Elevator Pitch. For both commercial and residential clients looking for fun, fresh and unique mid to high end range interiors furnishings.

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Elevator Pitch

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  1. Elevator Pitch For both commercial and residential clients looking for fun, fresh and unique mid to high end range interiors furnishings. Sparkk is a digital textiles and wall covering manufacturer based in Sydney that specialise in the design and production of quality, sustainable, contemporary Australian-made furnishings. Unlike large generic fabric houses, Sparkk offers choice with a large design library, custom design and custom colouring options. International quality design with an Australian point of view.

  2. Key Company Values • Australian Made • Bespoke/Custom • Innovative • Ethical Processes

  3. Wholesale/Retail Models • Sparkk operates on both trade and retail levels • Currently using main website www.sparkk.com.au primarily for trade and more recently www.sparkkshop.com.au for retail sales of cushions!

  4. Personas • Interior Designers • Architects • Commercial Specifiers • Furniture/homewares retailers • End-users: homeware enthusiasts • General; aged 28-50 years, average yearly income $75,000, owns a 2-3 bedroom property, couple or family.

  5. Customer Journey • Awareness – Social Media, FB, Instagram, Twitter, Websites, Bloggers, Press, Direct Sales, Agents • Consideration – Sign up/newsletter, Affiliate Sales (Temple and Webster) Discount emails/Inspiration • Conversion – Discount offers emails/inspiration • Loyalty – email offers, updates, newsletter

  6. Deliverables • Increase brand awareness, build out our social media platforms • Drive traffic to the Sparkk Shop website/Sparkk main website • Increase conversions! • Build a strong retail customer database • Set up infrastructure of Digital Marketing department; calendars/tracking/budgeting/press and media records • All done on a shoe-string!

  7. www.sparkkshop.com.au

  8. Content Strategy • Consistency of posts/blogs • Emphasis on quality; photography/message • Built around our values • Social Media/Editorial Calendar • Email Marketing Calendar

  9. Social Media Campaign – Awareness • Using Instagram/Facebook/Blog/Twitter • Develop a clear look for the brand using our key values • Contacting Press and Bloggers; submissions • Boosts/Advertising FB • Stylists picks sparkkshop • Results so far: In 4 weeks, over 600 new followers on instagram, 300 likes on Facebook

  10. Social Media Examples

  11. Email Signatures/Website Banners

  12. Influencers

  13. Sparkkshop Website LaunchWhat we did • Social Media Posts • Email blasts to existing database • Consumer testing – basic • Blog Submissions • Press release – package including example of product and info • Competitions

  14. Facebook Paid Ads • Used Boost function for Friends of Friends • Results: On average 800-1000 reached per post, CPC: $0.17 – $0.33 • Paid Ad; 7 days, 4 Ads, measuring Click-through to website • Results: 5000 reached so far, 123 clicks, $0.27 CPC • Over the week: 85+ new likes to page, significant increase in interaction, 10K+ post reach

  15. Discounts/Promo

  16. Tag Driven Promo/Competition

  17. Results • Over 300 Post Engagements across FB/Instagram • Cost per $0.18 (FB only) • Reach 6,000+ • Total Spent $22.00 • What we know: people like free stuff.

  18. Blog Submission

  19. Cross Marketing/Blog/Press

  20. Sparkk Shop Email Example

  21. Results • 1792 Recipients • 49.46% Opened • 26.59% Clicked through

  22. Example of newsletter sign up

  23. Overall Results • Over 6 weeks since launch; • 12 orders, average spend $213- • 20+ trade sales including stockists, average spend $250- • 100+ sign ups to Newsletter

  24. www.sparkk.com.au

  25. Collection Release -Jaisalmera What we did • Social media posts • Email blasts to database; including ‘Coming Soon’, VIP sneak Peak and full release • Digital Presentation • Press packages • Agent/distributor packages

  26. Examples – Social Media

  27. Collection Release Email

  28. Collection Release - VIP Email

  29. Jaisalmera Digital Presentation www.sparkk.com.au/jaisalmera

  30. Recent Email Campaign: Collection Release VIP • 100 recipients • 65.93% opened • 31.67% Clicked through BULK • 1707 Recipients • 48.7% Opened • 18.01% Clicked through

  31. Moving Forward Paid Earned Blogs Stylists Press Continue to approach all the above with product/email • Emails - Twice monthly, Series of content, to both retail and trade. Testing: Click through to website, Split testing to VIP’s and whole database • Facebook Ads • Adwords, SEO • Advertising on Blogger sites, banners

  32. Email Templates

  33. Moving Forward - Owned • Continue with efforts across social media • Testing both websites for UX • Stronger focus on Blog content • Imagery/building out photography base of in-situ

  34. Upcoming Event – Sparkk Website • Launch of the new website; • Instant Custom Colourization • Online purchasing for trade and retail • Moodboards • Benefits to both our clients and to Sparkk

  35. So…… • Estimated ‘loose’ Budget of $1500 per month for the next year • End Goals: Increase database, Increase Conversions! • Ideas please…….. Help! 

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