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City of Fairview Website Upgrade. Overview. Research Process Does the City have IT needs? What are they? Information Gathering Process What is available? What does it do? Who offers it? Findings What can best serve the cities needs? Recommendations How to move forward effectively.
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Overview • Research Process • Does the City have IT needs? • What are they? • Information Gathering Process • What is available? • What does it do? • Who offers it? • Findings • What can best serve the cities needs? • Recommendations • How to move forward effectively. • Conclusions and Reflections
Who uses the internet? 82% of internet users looked for information or completed a transaction on a government website in the 12 months proceeding the April 27th, 2010 “Government Online” survey conducted by the NTIA.
Focus Groups 10 of 38 or26%
Focus Group - Problems -Clumsy navigation -Limited online payment options -No links -No calendars -No maps -Not enough contact info.
Focus Group -Solutions -Site Search -E Commerce -Quick Links -Dynamic Calendar -GIS/Google Mapping -Directories -Multiple Administrators.
Information Gathering • Municipal Organizations • National League of Cities • ICMA • OCCMA • Private Companies • aha Consulting • GovOffice.com • Vision Internet • Granicus • Literature Review • Government 2.0 • Pew Research center • Usability.gov
Customer Service • Target your users • Easy to find content • Assume everyone is a casual user • Consistent design and navigation • Avoid overloading • Avoid over designing • Search Option • Visitor Analytics • Quick Links • Surveys/Polling • Request Tracking • News Flash Banner • Hire Professionals
Efficiency • Multiple Administrators • FAQ’s • E Commerce • Templates • Intranet
Accessibility • ADA • Site Search • Staff Directory • Multilingual • Breadcrumbs • Mobile Device Converter • Streaming Video.
Content • Forms • Codes • Newsletters • Calendars • Projects • Jobs • Maps.
Appearance • Professional Design • Consistent Theme • Rotating Content • Multiple Browsers
Transparency • Meeting Notes • Agendas • Events • Budgets
3 Parts to a Successful Site • Web Modules • what visitors see • Administrative Tools • what staff use to increase content and efficiency • Support Services • the unseen systems.
Support Services • What Services are required to keep these tools and modules operational? • Customer Service • Software • Hosting • Who offers these services? • How well do they deliver?
Testimonials • 12 cities • 6 mos to 5 yrs • Generally Positive • Negatives • The site has a Cookie Cutter look • We don’t own the software • Our new systems are not compatible • The vendors location matters.
Ranking Support Services • Software • Compatible *INCODE • Adaptable • Free Updates • Hosting • Security • Maintenance • Back Ups • Customer Service • Quick Response • Time Zones • Travel.
Recommendations • Adoption of fy2010-11 budget • Development of RFP • RFP worksheet • July 10’ • Selection of Vendors • Sept 10’ • Project Implementation • Jan 11’.
Conclusions and Reflections • Provided education to city leaders • Built template for IT RFP • 18k for website • IT options can be overwhelming • Organizational Development • Action Research • Leading the Project.