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INTRODUCTION TO BUSINESS COMMUNICATION

INTRODUCTION TO BUSINESS COMMUNICATION. OUTLINE OF TODAY’S LECTURE. 1. The Nature of Business Communication 2. Aims of ES2002 . PART I. THE NATURE OF BUSINESS COMMUNICATION. BUSINESS TODAY. Profit in a socially responsible way Efficiency in culturally diverse contexts. BUSINESS TODAY.

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INTRODUCTION TO BUSINESS COMMUNICATION

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  1. INTRODUCTION TOBUSINESS COMMUNICATION

  2. OUTLINE OF TODAY’S LECTURE 1. The Nature of Business Communication 2. Aims of ES2002

  3. PART I THE NATURE OF BUSINESS COMMUNICATION

  4. BUSINESS TODAY • Profit in a socially responsible way • Efficiency in culturally diverse contexts

  5. BUSINESS TODAY • doing business is essentially persuasive • good leadership requires good communication skills

  6. What is business communication? Essentially persuasive: • communication in increasingly more culturally diverse contexts • communication to achieve complex business aims Some implications are….

  7. IMPLICATIONS The heightened need for: • Intercultural and interpersonal communication skills • Responsible, caring and ethical leadership

  8. PART II AIM OF ES2002: BUSINESS COMMUNICATION

  9. AIM OF THE COURSE • To learn how to communicate effectively in business contexts

  10. How can you communicate effectively? • Learn how to communicate • clearly • appropriately, and • persuasively

  11. TWO KEY QUESTIONS • What is your message? (content) • How will you deliver it? (delivery) How do you accomplish clear, appropriate and persuasive content and delivery?

  12. MAIN APPROACH FOCUS ON THE AUDIENCE

  13. HELPFUL SKILLS • Critical thinking skills • Intercultural communication skills • Interpersonal communication skills • Feedback skills • Listening skills

  14. CONTEXTS OF LEARNING • Oral Interaction • Formal Oral Presentation • Mini Lecture • Giving Feedback • Report Writing • Letter Writing • Individual Presentation

  15. TEACHING STYLE • Different teaching styles, but the same objectives for all lessons • The same assessment rubrics • Conduct of regular meetings and norming exercises

  16. CONCLUSION • To communicate effectively in business contexts, you must deliver your content and message clearly, appropriately and persuasively • A keen understanding of your audience is crucial in effective business communication • Such keen understanding is developed through intercultural and interpersonal awareness and skills

  17. THANK YOU Enjoy the semester!

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