Introduction to Business Communication

1. Introduction to Business Communication By Ms.Cheryl

2. Course Assessment • Final Examination 70% • Coursework 30% Further details on the assignment will be given at a later date

3. Final Exam • Eight (8) questions and students will be required to answer any three (5) questions in the examination paper • All questions will be equally weighted. The examination will be a graded examination accounting for 70% of the overall assessment. • The examination will be for a duration of three (3) hours, excluding ten minutes "reading time". • It is a "closed-book" examination; no notes, books, "mind map" or any other material will be allowed into the examination room.   

4. References for BCom • See Guffrey’s Business Communication Processes or Thill’s Business Communication Today • Please refer to course preview for more information

5. Why Study Business Com? • This subject is mainly to familiarise students with and to equip them with the knowledge to understand that an individual person has different ways in which he/she can communicate in an organisation. • In addition, there are also different forums from which the communication can take place.

6. Understanding of key components of internal and external communication. • Understand the various methods of business channels in the environment • Factors that determine success and failure of the communication process • Understand the complexity of communication tools and the contribution of each member in an organisation to the communication process. Course Objective

7. Outcome of BCom Subject • Identify the proper communication method and tools. • Produce specific communication paper work. • Conduct and comment on a presenter. • Conduct and comment on a presenter’s use of visual aids. • Chair a meeting with appropriate documents. • ‘Ace’ an interview

8. Chapter Outline • What is BCom • The Communication Process • Language Development • Written Communication • Presentation • Visual Communication • Meetings • Interview