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Case: Learning from Leapfrog. LeapFrog . Founded in 1995 On basis of innovative technology and sound educational principles, reached #3 in global toy industry Mattel (#1) and Hasbro (#2) 2003: Struggle between growth and creative spirit
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LeapFrog • Founded in 1995 • On basis of innovative technology and sound educational principles, reached #3 in global toy industry • Mattel (#1) and Hasbro (#2) • 2003: Struggle between growth and creative spirit • Difficulties in preserving creative spirit as company challenged the industry giants • What can we learn from this case? • Excitement, energy and spontaneity vs. rigor, accountability, and formal structure
Business Model • Two separate industry sectors • Identify strategy, capabilities and value for both consumer and educational technology