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Leapfrog Enterprises

Leapfrog Enterprises. Breadon , William Hollis, Diana James, Mark Johnston, Charles. Executive Summary. About

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Leapfrog Enterprises

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  1. Leapfrog Enterprises Breadon, William Hollis, Diana James, Mark Johnston, Charles

  2. Executive Summary • About • Leading designer, developer and marketer of innovative, technology-based educational products and related content. LeapFrogis 100% focused on developing products that will provide the most engaging, effective learning experience - for all ages, in school or home, around the world. • Founded in 1995 by Michael Wood and Robert Lally. • Employs over 550 full and part-time employees.

  3. Mission “Helping kids to learn how to read.”

  4. Products • LeapPad Ultra (4-9 yrs.) • LeapPad2 Power (3-9 yrs.) • LeapPad2 (3-9 yrs.) • LeapsterGS (4-9 yrs.) • Leapster Explorer (4-9 yrs.) • LeapReader (4-8 yrs.) • Tag (4-8 yrs.) • App Toys (3-6 yrs.) • Learning Toys (0-4 yrs.) • iPhone®/iPad® Apps (2-5 yrs.)

  5. SWOT Analysis

  6. Marketing Impact • LeapPad is following the basic marketing plan as the Apple IPad. They intend on developing a pad that is aimed at children ages 4 to12. • Strategy: • Sell the cheapest tablet on market, for $100. • Focus on children ages 4to 7. • Develop and sell accessories for the LeapPad unit. • Sell hundreds of apps for units.

  7. Marketing Impact • Third-party apps allowed in 2011. Available apps doubled on their store. • LeapFrog’smarketing focuses on the concept of “connecting with more carefully selected customers.”

  8. Marketing Impact • Stiff competition, specially from Mattel Power Touch Pad. • Closed environment, very proprietary. • More diversification to hinder competition.

  9. Marketing Impact • In June 29, 2011, LeapFrog introduced the LeapPad Explorer, a personalized learning tablet for children aged 4 to 9. • The LeapPad Explorer pre-sale units sold out in the first two weeks. LeapPad hit shelves on August 15, 2011 • 2013 LeapFrog app to be available for the IPad and IPhone.

  10. Stakeholders • 15% of shares held by all insider and 5% owners • 75 % of shares held by institutional & mutual fund owners • 89 % of float held by institutional & mutual fund owners

  11. Shareholders

  12. Current Marketing Strategy • Global initiative • ‘We Give Books’ • Facebook campaign "Read 20 Minutes A Day" • Expand the impact from 150k to 2M

  13. Financial Reports LeapFrog (5 year) revenue model:

  14. Financial Reports LeapFrog (10 Year) Stock price:

  15. Financial Performance • *Normalized EPS (Loss) and Adjusted EBITDA are non‐GAAP financial measures. Please see the following pages • for a discussion of these measures and their reconciliation to the most appropriate GAAP measure. • **CAGR - Compound Annual Growth Rate

  16. Strategic RecommendationToday’s Situation • Slow market growth. • Increased apps and accessories for LeapPad. • Reaching out to children 4- 7 years old • Competition with other tablet and smartphones. • Launching app for iPad and iPhone in 2013.

  17. Strategic RecommendationHow we got here • Losses from 2005 to 2011. • Competition with Mattel. • Introduction of LeapPad Explorer in 2011. • Development of 3rd party apps in 2011. • Expanded content and games in 2012. • Agreements with children educational content companies including Sesame Workshop.

  18. Strategy Recommendation • Addition of card readers and WIFI. • Cloud storage for LeapPad products. • More parental controls • Compatibility with multiple platforms. • Continue development of technology to keep up.

  19. Strategy Recommendation • Establish more brand recognition. • Engage costumers directly. • Addition of other language and cultures for international market. • Build relationships with teachers, families and caregivers.

  20. Questions? Thank you!

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