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Show Me the Way Moving Online Advocates Offline

Show Me the Way Moving Online Advocates Offline. WOMEN IN GOVERNMENT RELATIONS, INC. 2008 PACs, Politics, & Grassroots Conference. Betsy Vetter NC Director of Government Relations American Heart Association. Mission Statement.

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Show Me the Way Moving Online Advocates Offline

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  1. Show Me the Way Moving Online Advocates Offline WOMEN IN GOVERNMENT RELATIONS, INC. 2008 PACs, Politics, & Grassroots Conference Betsy VetterNC Director of Government Relations American Heart Association

  2. Mission Statement To build healthier lives, free of cardiovascular diseases and stroke

  3. You’re the Cure Advocates are …the moving force behind policy change for the American Heart Association and American Stoke Association. You’re the Cure advocates bring heart and stroke statistics to life by sharing their personal expertise with lawmakers at the local, state, and national levels. Through e-mails, phone calls, letters to the editor and face-to-face meetings with decision makers, You’re the Cure advocates directly influence policy and improve the quality of life for not only our family members, friends, and neighbors, but for all of our fellow Americans.

  4. Recruitment Sources Finding Advocates that will be active Association Events Survivor Groups Social Networking “Fast Action” Microsites Tell-a-friend Partnering Organizations/Events

  5. The Advocate Engagement Cycle

  6. Online Offline • Busy - time is limited • Computer Literate • Novice advocate • Issue/Cause oriented • Likes simplicity • Prefers written communication • Easy • Busy - time is limited • Experienced Advocate • Volunteer • Issue/Cause Oriented • Verbal communicator • Social • Vested in Cause Advocate Characteristics

  7. Share Your Story • The Pen Pal Rule (don’t let an email go unanswered) • Survey • Invite to Local Events • Meet and Greet • Training • Telephone Chats Moving to Offline

  8. Engage Offline Attend an Event Face to Face Telephone Chat The Ladder of Success Email Correspondence Email Solicitation Online Activation

  9. Challenges • Time – Prioritize • Delegate Control • Tracking Activities (RSVP’s and more!) • Resources - $$$ • Balance – Your Life and Your Work

  10. Tips for Success • Advocate Champions: Advocate to Advocate • Advocate Focus Group: Let Your Advocates Help You Engage Others • Go To Your Advocates: Meet Them In Their Community • Build Confidence: Provide Training for Your Advocates

  11. Tips for Success • Empower Your Advocates: Trust Them • Clarity Is a Must: What Are You Asking Your Volunteers To Do? • Communication is Key: Stay in Touch (regular phone calls/event calendar) • Attitude is Everything: Your Passion is Contagious

  12. Ideas • Teleconferences – Use what you have • KIS It – Keep It Simple • Meet and Greet – Pot Luck Works • Training – Share What You Know • Make It Fun – People like to laugh • Let Your Advocates Help – • When They Build It They Will Come

  13. Offline to Online • Make Sure You Show The Ease of Online Action • Have Offline Advocates Use Online Action Recruit & Spread the Word • Do Use Social Networking Engage Both Online & Offline • Technology is a tool – use it as such

  14. Questions? Let’s Talk Betsy VetterDirector of Government Relations betsy.vetter@heart.org Phone: (919) 463-8328 Thank You!

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