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History of the Oscars

History of the Oscars. The Academy Awards are voted on by members of the American Academy of Motion Picture Arts and Sciences (AMPAS) Recognizes excellence of professionals in the film industry, including directors, actors, and writers

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History of the Oscars

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  1. History of the Oscars • The Academy Awards are voted on by members of the American Academy of Motion Picture Arts and Sciences (AMPAS) • Recognizes excellence of professionals in the film industry, including directors, actors, and writers • One of the most prominent award ceremonies in the world and is televised live in more than 200 countries annually

  2. History of the Oscars • The first Academy Awards ceremony took place out of the public eye during an Academy banquet at the Hollywood Roosevelt Hotel • 275 people attended the May 16, 1929 dinner in the hotel’s Blossom Room • Ticket price was $5 • 15 statuettes were awarded at the first ceremony for cinematic achievements in 1927 and 1928 • The first Best Actor winner was acclaimed German tragedian Emil Jannings

  3. History of the Oscars • There was little suspense when the awards were presented that night: the recipients had already been announced 3 months earlier • Until 1940 Academy kept results secret until the ceremony but gave a list in advance to newspapers for publication at 11 pm on the night of the Awards • Converted to the sealed-envelope system in 1941 when the LA Times published the names of the winners in its evening edition – which was readily available to guests arriving for the ceremony

  4. History of the Oscars • Oscar statuette made of gold-plated britannium on a black metal base, it is 13.5 “ tall, weighs 8.5 lbs • It depicts a knight rendered in Art Deco style holding a crusader’s sword standing on a reel of film with five spokes • The 5 spokes each represent the original branches of the Academy: Actors, Writers, Directors, Producers, and Technicians • Since 1983, approximately 50 Oscars are made each year by Chicago company R.S. Owens & Company • Each Oscar costs about $500 to make

  5. History of the Oscars • Since 1950, Oscar winners nor their heirs may sell the statuettes without first offering to sell them back to the Academy for $1 • If a winner refuses to this stipulation, then the Academy keeps the statuette • Academy Awards not protected by this agreement have been sold in public auctions and private deals for six-figure sums • Michael Jackson bought the Gone With The Wind Best Picture Oscar at auction for $1.54M in 1999 • Although Oscar sales transactions have been successful, some buyers have subsequently returned the statuettes to the Academy, which keeps them in its treasury

  6. Current Oscars • Ceremony costs > $21M • $260,000 nominees’ luncheon • $45,000 Oscar statuettes • $25,000 actual red carpet • $15,000 - $25,000 host fees • $75M broadcast rights paid by Walt Disney Company

  7. Oscar Fashion Grace Kelly 1955 Academy Awards Best Actress for The Country Girl Dress cost $4,000 in 1955, roughly translates to $35,000 in 2014 Most expensive dress worn to the Oscars

  8. The Red Carpet 2014 Red Carpet

  9. The Host • Ellen Degeneres • “Charming, but safe” • Selfie – shut down Twitter • 3.3M Re-tweets, 1.8M Favorites • Pizza delivery • $1,000 tip

  10. And the Oscar Goes to… • Best Supporting Actor Nominees • Barkhad Abdi, Captain Phillips • Bradley Cooper, American Hustle • Michael Fassbender, 12 Years a Slave • Jonah Hill, The Wolf of Wall Street • Jared Leto, Dallas Buyers Club

  11. And the Oscar Goes to… • Best Supporting Actress Nominees • Sally Hawkins, Blue Jasmine • Jennifer Lawrence, American Hustle • LupitaNyong’o, 12 Years a Slave • Julia Roberts, Osage County • June Squibb, Nebraska

  12. And the Oscar Goes to… • Best Actress Nominees • Amy Adams, American Hustle • Cate Blanchett, Blue Jasmine • Sandra Bullock, Gravity • Judi Dench, Philomena • Meryl Streep, Osage County

  13. And the Oscar Goes to… • Best Actor Nominees • Christian Bale, American Hustle • Bruce Dern, Nebraska • Leonardo DiCaprio, The Wolf of Wall Street • ChiwetelEjiofor, 12 Years a Slave • Matthew McConaughey, Dallas Buyers Club

  14. And the Oscar Goes to… • Best Director Nominees • David O. Russell, American Hustle • Alfonso Cuaron, Gravity • Alexander Payne, Nebraska • Steve McQueen, 12 Years a Slave • Martin Scorsese, The Wolf of Wall Street

  15. And the Oscar Goes to… • Best Picture Nominees • American Hustle • Captain Phillips • Dallas Buyers Club • Gravity • Her • Nebraska • Philomena • 12 Years a Slave • The Wolf of Wall Street

  16. Oscar vs. Super Bowl • Academy Awards touted as the Super Bowl for women • Number of viewers • Super Bowl 111 Million • Academy Awards 44 Million • Cost of a 30 second ad • Super Bowl $4 Million • Academy Awards $2 Million

  17. Academy Awards Ads • Pepsi • Lipton Tea • Snickers • AARP • Dove

  18. Oscars and Super Bowl Comparison Super Bowl Oscars 1st Oscars Held in 1929 Attendance: 250 Ticket Price: $5 1st Winner: Best Picture - Wings • 1st Super Bowl • Held in 1967 • Attendance: 61,946 • Ticket Price: $10 • 1st Winner: Green Bay Packers

  19. Oscars and Super Bowl Comparison • The Cost of Hype • $4M for 30 second ad break even point: • Snickers would have to sell 8,439,208 candy bars • Bridgestone would have to sell 398,208 tires • Sketchers would have to sell 273,787 pair of shoes • Makes the $2M cost for Oscar ad downright cheap!

  20. Oscars and Super Bowl Comparison • The Cost of Victory • NFL spends $1,125,000 each year for Super Bowl championship rings (150 rings per team) • $750,000 to the winning team • $375,000 to the losers • Academy Award winners will get a 20% boost in pay for their next film • Oscar Goodie Bags worth $47,802 each • $12,000 trip to Australia • $4,000 weight loss retreat • $1,800 membership to luxury lounge at Heathrow airport • $ 600 acupuncture

  21. Oscars and Super Bowl Comparison • The Cost of Disaster • With so much money spent on events, the cost to postpone on cancel would be astronomical • Super Bowl never been cancelled • The Oscars have been postponed 3 times • Flooding • Martin Luther King, Jr assassination • Attempted assassination of Ronald Reagan

  22. Oscars and Super Bowl Comparison • The Cost of Bets • Las Vegas sports books 183 total wagers valued at $87.5 Million • In 2009, $41 Million was wagered in Vegas on Slumdog Millionaire winning Best Picture

  23. Oscars and Super Bowl Comparison • These television events aren’t just about excellence in football or film • They are multi-million dollar entities that flood the economy with cash • From modest beginnings, they have definitely become two major financial happenings that we can look forward to every year

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