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The Oscars and You

The Oscars and You. Brenna Liponis, Julie Xie, and Joe Liotta. Manufacturing Consent by Noam Chomsky. Bigelow vs. Cameron: The Battle of the Exes. “Us vs. Them”. Dichotomization occurs in media and news based upon its serviceability and usefulness Both movies received 9 Oscar nominations

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The Oscars and You

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  1. The Oscars and You Brenna Liponis, Julie Xie, and Joe Liotta

  2. Manufacturing Consent by Noam Chomsky

  3. Bigelow vs. Cameron: The Battle of the Exes

  4. “Us vs. Them” • Dichotomization occurs in media and news based upon its serviceability and usefulness • Both movies received 9 Oscar nominations • Imposed Narrative • Enter Bigelow vs. Cameron or the Hurt Locker vs. Avatar into Google and you get back 17.5 million searches and 22.4 million respectively. • Have been divorced for almost 19 years • When confronted with the question about the rivalry, a movie reviewer claims that the rivalry isn’t that friendly • http://www.youtube.com/watch?v=SgjC-IGIlPc • Conflict sells

  5. No Logo by Naomi Klein

  6. Brands At the Oscars “Who are you wearing?” “Sponsored in part by…” Creating your brand

  7. The Oscars As a Brand The Academy is…

  8. Logorama:The Brand Expands

  9. Convergence Cultureby Henry Jenkins

  10. Participatory Culture “Consumers are learning how to use these different media technologies to bring the flow of media more fully under their control… consumers are fighting for the right to participate more fully in their culture.” –Henry Jenkins, Convergence Culture Apple has a free App- where you can predict the winners, and share thoughts with others through Facebook, Twitter, text, and email. During the red carpet segment, AT&T- text your predictions 2010 Oscar Ballot on The New York Times Oscars Dashboard from The New York Times

  11. Why is it so important to broadcast fans’ picks? People who submitted their predictions are more likely to tune in to see if their predictions were right. Self-promoting feeling. According to the website of the Academy of Motion Picture Art and Sciences (www.oscars.org), “the Academy is an honorary membership organization whose ranks now include more than 6,000 artists and professionals.” How much does the media and fan participation affect the Academy’s decisions?

  12. Live Action

  13. Hardware is Diverging, Content is Converging • Best Adaptive Screenplay Category • Changing Platforms, Consistent Content: • Reporter to Jake Gyllenhaal: “Tell us about your new movie, Prince of Persia.” • Jake: “Well, I really think it’s going to be made into a video game!” • “I love that Precious was nominated, because it was the first film that lived up to its video game.” –Steve Martin and Alec Baldwin

  14. Fanhood… and Fanfiction The Red Carpet. Screaming fans. Watching the Oscars: escaping into a fantasy world

  15. Thank you!

  16. Bibliography • Manufacturing Consent by Noam Chomsky • The Persuaders by Douglaas Rushkoff • No Logo by Niomi Klein • The Consumer Society by Jean Baudrillard • Googled by Ken Auletta • Convergence Culture by Henry Jenkins • http://oscar.go.com • http://fashiontribes.typepad.com/main/images/blogosphere_oscar_1.jpg • http://amysrobot.com/files/oscar_statue.JPG • http://www.mobiletor.com/images/iphone-oscar-statue.jpg

  17. http://images.eonline.com/eol_images/Entire_Site/20091214/300.avatar.hurtlocker.lc.121409.jpghttp://images.eonline.com/eol_images/Entire_Site/20091214/300.avatar.hurtlocker.lc.121409.jpg • http://i.ivillage.com/E/325/Celebrities/ThirtyThirty/JakeGyllenhaal.jpg • http://jeurling.org/wp-content/uploads/2009/02/nytime.jpg • http://www.north45pub.com/wp-content/uploads/facebook-logo.png • http://www.twwn.net/Gaming%20Pictures/newhpssgame.JPG • http://newsimg.bbc.co.uk/media/images/45502000/jpg/_45502060_fans_gettypicgall.jpg • http://www.nydailynews.com/entertainment/movies/2010/02/03/2010-02-03_james_cameron_and_kathryn_bigelow_exes_go_from_divorce_contention_to_oscarc_cont.html • http://www.youtube.com/watch?v=SgjC-IGIlPc • http://www.aceshowbiz.com/images/news/w0001604.jpg • http://images.smh.com.au/ftsmh/ffximage/2010/02/03/470_oscars,0.jpg • http://images2.fanpop.com/image/photos/9400000/avatar-avatar-2009-film-9474589-1280-960.jpg • http://www.americansuperstarmag.com/sites/default/files/the-hurt-locker-lead_0.jpg • http://www.cl.cam.ac.uk/~awm22/research/pic/att_logo.jpg • http://rtv6blogs.com/rtv6_gm/files/2008/05/abc_logo_hi-res.thumbnail.jpg

  18. http://www.ave-it.net/Prada-logo.gif • http://getdressed.typepad.com/.a/6a01156f7b45d3970c01156f80c2e1970c-800wi • http://cyana.tv/wp-content/uploads/2009/01/logo_versace.jpg • http://www.accesstickets.com/images/miley-cyrus-picture.jpg • http://globulo.files.wordpress.com/2009/11/logorama_01-1200.jpg

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