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IEEE Singapore Section Membership Development Strategy & Plan

IEEE Singapore Section Membership Development Strategy & Plan. Shum Ping, Perry Membership Development Chair Singapore Section EPShum@ntu.edu.sg. photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >.

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IEEE Singapore Section Membership Development Strategy & Plan

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  1. IEEE Singapore SectionMembership Development Strategy & Plan Shum Ping, Perry Membership Development Chair Singapore Section EPShum@ntu.edu.sg photo

  2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

  3. IEEE MD Strategy

  4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

  5. MD Strategy w/ Full Volunteer Integration

  6. MD Volunteer “Platform”

  7. Membership Situation Singapore Section Formation Date: 17 June 1977

  8. Singapore Section Total Members Since Year 2000

  9. IEEE Singapore Section MembershipBy 31 December 2011

  10. Section MD Plan

  11. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

  12. Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

  13. Opportunities for Engaging Existing Members

  14. Opportunities for Engaging Prospective Members

  15. Membership Development Plan

  16. Status Update

  17. In Summary… • Section’s Membership Situation 2012 • About 3000 members in Singapore • Steady increase of Senior Members and Fellow • Section MD Plan 2012 Mar 2012 IEEE Social Gathering cum Membership Recruitment Drive (recruited more than 50 new members) June 2012 IEEE Membership Promotion Drive August 2012 IEEE Social Gathering cum Membership Recruitment Drive Oct 2012 IEEE Networking Session for Fellows and Senior Members

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