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Analyzing Colors, Headings, and Logos in Advertisements

This presentation examines the use of colors, headings, and logos in advertisements. It explores how these elements convey information and create specific feelings in viewers. The meaning of different colors is discussed, and there are activities to complete sentences based on color associations. The importance of language in adverts is also highlighted, with a focus on headings and subheadings. Additionally, the concept of logos and its significance in advertising is explained. Homework involves choosing and promoting a preferred item.

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Analyzing Colors, Headings, and Logos in Advertisements

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  1. Heading Media Studies 2 Question: Do you think this is a good advert? What is it for? Who is it aimed at?

  2. Last time People are easily influenced. People want what they see. Adverts target types of people. I also asked you to list some adverts you liked.

  3. This time • To examine colours, heading and logos. • To see how adverts convey information.

  4. Presentational devices we shall be examining: • Pictures • Colours • Headings, Subheadings – LANGUAGE being used! • Logos • Captions, (explanations)

  5. What do colours mean? • Red – important • Blue – relaxing • Pink – love • Green – nature • Yellow – happiness • Black and grey – sadness, sorrow but also power.

  6. Questions • From the colours and their meanings, finish the sentences on the following slides.

  7. Vodacom is red therefore Vodacom must be ___________

  8. Real men wear pink. You wear this cologne when you are in _________

  9. This yellow car must make the person driving it _____________

  10. A green truck must be good for the _____________

  11. The blue background shows that this console will help you _____________

  12. An advert needs one dominant colour to create a feeling in the person. You can always talk about the colour in an advert.

  13. Headings Make a list of what this ad could be about? Knorr – Chicken Tonight

  14. Headings • Language is very important in adverts for two reasons: • It lets us know what the product is. • It encourages us to buy the product. • There are two places for words in adverts.

  15. Heading: Name of the product.Big and bold • Subheading: The slogan. Smaller

  16. Headings • The name of a product should appeal to the audience. Ask yourself: Is that a strong, cool, or cute name? • The slogan should speak directly to the target audience.

  17. Most importantly - Logos

  18. Logos • In Ancient Greek, logos means ‘opinion’ or ‘expectation’. • Every company has one and now you are about to get one too.

  19. Take the first letter of your name or your entire first name. Write it down either BOLDLY – J Or In Italics – J Then add one of these words Enterprises, Industries, Unlimited, International, Global, Drogheda (other ideas are welcome)

  20. Homework • Choose an item you like, that you would like to sell and that you believe other people should buy. • Write 5-6 lines arguing why it is good.

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