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Indiana Department of Correction Commissioner Edwin G. Buss. Impact & Use of New Social Media in Corrections. ?. Why. Social. Media. If you aren't part of the conversation…. The conversation will happen, with or without you!.
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Indiana Department of Correction Commissioner Edwin G. Buss Impact & Use of New Social Media in Corrections
? Why Social Media
If you aren't part of the conversation… The conversation will happen, with or without you!
Understanding & Using Social Media Gives You Control of Your Brand
Get the Conversation Started Source: Universal McCann Comparative Study on Social Media Trends April 2008
IDOC State Website • #1 Communication Tool • Transparency • Educate, keep citizens informed • Offender Locator • Facility Information • Programs • Statistical Information • News Release & Calendar of Events • Re-entry & Community Corrections Services • IDOC is the #5 most visited mobile site (out of Indiana’s State Agency Websites) • Gov Delivery provides subscribers with notification for updates on individual pages.
Quick & Easy: 140 characters or less • Exposure: Twitter is a great platform to stimulate dialogue and reach a broader audience. • Twitter has served as useful tool for our Department to get quick information out to the public, keeping them informed about the Department and our facilities. • Facility news and events • News Releases- many media folks follow state twitter accounts. : Conversation made easy
News articles featuring IDOC • News articles about corrections/criminal justice • High priority news and events • New Releases • ALERTS The Commissioner’s Twitter
The Department’s Twitter • Facility news and events • Staff recognition • News releases • ALERTS
Created in response to online public forum about IDOC (negative) • Control of the conversation • Staff request for an open forum for discussion and sharing ideas Commissioner’s Blog
Webinar • A Webinar, or "Web seminar," is an online event designed to facilitate communication between a small number of presenters and a large remote audience using the Internet. • Webinars reach audiences more effectively than regular in-person events because there is no need to plan travel or reserve conference space. • Webinars allow you to meet online with up to 1,000 others to share information, documents, presentations, etc. • If you can see it on your computer, you can share it!
The Possibilities are Endless!! • Hold weekly Leaders Calls • Train field staff on new procedures • Review policies • Share videos • Non-Agency staff can also be included. • Project collaboration • Create documents, presentations, etc. together without leaving your desk • Track the audience participation! • Create Polls • Encourage Questions Why drive to a meeting when you can meet online?
SCOOP • Simple Communication on Ongoing Projects • Geared towards staff • Sharing Agency information State-wide • Facility-specific information can be added • Has increased communication between central office administration and facilities
Custom Victim Notification Solution • Leveraging Microsoft Dynamics CRM • The solution allows the Department to... • serve more, spend less • personalize the notification process • improve information flow to victims, law enforcement, and other justice partners • leverage current and future technology • Enterprise solution for information sharing • Live Date - July 1, 2010 • $2.4 million in cost savings over four years
Personalization, Information Flow, and Technology • The solution allows the Department to personalize communication • call center • more notification options for victims • constituent feedback • proactive victim registration review • The enterprise solution will be used to conduct... • victim notification • alert notification efforts • law enforcement notifications • jail billing • Platform allows for flexibility and new technologies • Microsoft Dynamics CRM • integration with justice information • reduced support, maintenance, and development costs • greater ability to adopt latest and emerging technologies