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Student Company Trans-Ker Ltd. Hungary

Student Company Trans-Ker Ltd. Hungary. Company Report 2009/2010. Consultant: Aros Csilla. Goal s:

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Student Company Trans-Ker Ltd. Hungary

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  1. Student Company Trans-Ker Ltd. Hungary Company Report 2009/2010 Consultant: Aros Csilla

  2. Goals: • We would like to enter into the international market with these products and through the international trade of our products we would like to popularize Hungary. We focus on increasing the touristic enticement of the Southern-Eastern region of Hungary. Our first step to success was when we participated in the Beograd Innovation Expo as the Hungarian delegation. We received a lot of positive feedback, which confirmed that our company is on the right way. • We also plan to found the Trans-Ker Ltd as a real company. With the help of our old and new business relations, we aim to be successful in the domestic and in the international market, as well.It is important for us: • to promote an environmentally healthy lifestyle in Hungary and in Europe • to gain new knowledge, experiences and skills in entrepreneurship, teamwork, communication. • to develop as individuals, as a team, as a company. • to prove that a green business can be profitable. • Summary of Financial Results: We started with 100.-EUR capital on 01.10.2009., and we finished with 189.-EUR on 15.06.2010. Thus, our profit was 89.-EUR. 1. Executive Summary Mission Statement: We would like to present Hungary’s agriculture, with all of it’s sights, beauties and traditions, and we would like to help people through our products to live in a healthier way. Slogan: „Buy our BIO- Buy your HEALTH!” The History of our Company: Our company, the Trans-Ker Ltd., was founded in 01. 10. 2009. with four people. Then, thanks to the fast development, the company needed enlarging, so two more people joined us. During the foundation and the enlarging, we tried to search for such partners, who are ready to do everything for the company and who contribute in a large quantity in the work, who have prominent professional knowledge and who are able to work hard. Thus, we are able to preserve our own personalities and we can work and develop together as a team and as a company. Main activities and products: Within the agricultural area, we mainly concentrate on high quality bio fruits and vegetables from bio farms of the Southern-Eastern region of Hungary. The reason why we started this company was that we saw the value of life created by our ancestors and we wanted to follow our family traditions. Our company deals with the trade of Hungaricums (marmalades, pickles, bottled fruits, and raw vegetables)which are made from bio vegetables and fruits in a traditional way. Our products are made from solely Hungarian raw materials. Contents: • Executive Summary 2 • Organization/ Human Resources 3 • Product 5 • Marketing 7 • Experience 9 • Financial Statement 10 • Future 10 „Buy our BIO- buy your HEALTH!” 2

  3. 2. Organization / Human Resources 2.1 Company Structure: Management positions were chosen according to individual talents and abilities. • 2.2 Our tasks and personal strengths: • Mr. Balázs Tóth - CEO • visiting potential business partners, development of contacts • keeping contact with the suppliers and purchasing the products • co-ordination of the processes • development of the company • Main strengths: organization, perseverance, purposeful • Mr. Jován Laksteter • – CEO deputy • purchasing the products • keeping contact with the business partners • supporting the development of the company • Main strengths: organization, perseverance, communication • Ms. Zsanett Berényi • - marketing manager • developing the marketing and communication plan • creating corporate identity/ image of the company • Main strengths: communication, dynamic, creative • Mr. Attila László • - product manager • purchasing and compiling the product samples • quality control • creating the product branches • pricing • Main strengths: communication, teamwork, perseverance Mr. Balázs TóthCEO Mr. Jovan LaksteterCEO deputy Mr. Attila Lászlóproduct manager Ms. Zsanett Berényimarketing manager Mr. Péter Babinszki foreign trade manager Mr. Gergő Zuborinformatics manager „Buy our BIO- buy your HEALTH!” 3

  4. 2.2 Our tasks and personal strengths: • Mr. Gergő Zubor • - informatics manager • programming • editing the homepage of the company • informatics-service • keeping contact with the press • Main strengths: communication, energetic, teamwork • Mr. Péter Babinszki • - foreign trade manager • creating and developing contacts with the domestic and international business partners • communication and keeping contacts with existing partners • Main strengths: linguistic competence (English), teamwork, communication, creative • 2.3 Advisory Board: • In order to gain the expertise that is necessary to the entrepreneurial activity and the business world, voluntary advisers help our work ensuring the intellectual and practical background necessary to the running, expanding and developing of our company.We are grateful to our voluntary advisers and our sponsors for our present and future successes. We thank to our advisers who have helped us, and who have been a positive force! Mr. Péter Fáth Junior Achievement Hungary President Mr. György Szügyi Euromenedzser Kft. President - CEO Member of The European Union Parliament of Enterprise Mr. János Süli Paksi Atomerőmű Zrt. CEO Mrs. Andrea Varga Junior Achievement Hungary JAM Trainer „Buy our BIO- buy your HEALTH!” 4

  5. 3. Product 3.1 Product Summary –Why did we choose it? Our bio fruits and vegetables are from bio farms of the Southern-Eastern region of Hungary. This part of Hungary is famous for its sunny, warm climate, which is ideal for the evolving of a nutrient-rich ground, hereby ideal for growing vegetables and fruits full of vitamins. Our products are objects of a high standard quality control, named HACCP. We purchase bio vegetables and fruits. We signed a commission contract with a secondary school that has a BIO workshop, so we can do commission trade. Bio products are healthy, because they are cholesterol-poor, preservative-free, and they contain minimal sugar. Our marmalades, pickles, bottled fruits, and fresh fruits and vegetables do not contain any chemicals, pesticides, plant amplifiers or preservatives. The fruits and vegetables, from which our products are made, are grown in an old traditional way. Our products are edible for pregnant women, or people suffering from diabetes or allergy. These products can be consumed by everyone without any limit of age. We are able to develop our company by encouraging the bio farms to develop and by prompting quality control, so that more healthy products can reach the customers. Through our products we would like to promote healthy life and care for the Earth. We would also like to promote Hungary and its traditions. „We care for Earth, you get back your Health!” Trans-Ker Ltd. is People, Health and Life. „Buy our BIO- buy your HEALTH!” 5

  6. 3.2 Product Branches: • 3.2.1 Pickles: • mixed vegetables • 3.2.2 Marmalades: • plum • sour cherry • strawberry • raspberry • 3.2.3 Bottled fruits: • plum • pear • watermelon • melon • pumpkin • 3.2.4 Fresh vegetables and fruits: • all vegetables and fruits that grow at the Southern-Eastern region of Hungary • Our availability: Trans-Ker Ltd. 5600 Békéscsaba, Gáborköz 1. Hungary Phone Number: +36-70/941-3968 E-mail: transker5@gmail.com Webpage: www.transkerkft.atw.hu „Buy our BIO- buy your HEALTH!” 6

  7. 4. Marketing “C” stands for Competitors and their movements in the market. As we are the only company in Southern Hungary the business of which focuses on this kind of production, we must concentrate on other regions’ small businesses and their manoeuvres. “S” stands for the Sociological point of view. The high rate of unemployment in this region makes it easy for us to find the necessary number of people, who are ready to grow the optimum amount of vegetables and fruits with the traditional, old Hungarian growing process. “T” stands for the Technological point of view. It gives us the opportunity to use the traditional, old Hungarian growing procedure combined with biotechnology. It means that we don’t use any chemicals during the growing process but we use bio-extracts to the necessary drizzling process. “G” stands for the Global point of view. It gives us the opportunity of thinking in a much bigger market than the Hungarian, as the free flow of products in the European Union gives us the whole market of the EU. Our slogan formed as follows: HUNGARY + BIO = HEALTH 4.1 „PEST” Analysis We created our marketing plan with the help of a renewed PEST analysis, called PECCSTG analysis, which was developed by a Hungarian management consultant company (Euromenedzser). This analysis is the following in detail: “P” stands for the Political point of view. As Hungary is a member of the European Union, there is a strong expectation towards us to take care of the Earth and to use bio-technology, so we have the appropriate political environment for the company policy. “E” stands for the Economic point of view. We focus on the Southern region of Hungary and it’s agricultural potential. The growing of vegetables and fruits is a traditional Hungarian activity that has a several-hundred-year-old tradition and the people living and working in this region are able and ready to cultivate the soil. “C” stands for the Customer and his/her continuously changing needs. We focused on today’s expectations of healthy, cholesterol-poor, sugar-free, preservative-free food that is edible for pregnant women, or people suffering from diabetes or allergy. Our products, due to their production process, fulfil all these requirements. „Buy our BIO- buy your HEALTH!” 7

  8. 4.2 The „4P” Our 4 Ps turned into 7 Ps and 2 Qs, as Professor Tim Ambler wrote in his marketing book. We followed the analysis and formed our Marketing Plan on the basis of this model. The summery of this analysis is the following: 1. P: Product. It means product development and packaging. As we use the several-hundred-year-old Hungarian tradition of growing and conserving processes, which absolutely follow today’s bio-expectations, we fulfill the special differentiation requirements, that gives us special benefits in product development. The fruits are grown on such trees, with which careful methods are used keeping the fruits healthy. The vegetables are also grown in a natural way in the South-Hungarian soil shone by the South-Hungarian Sun, which are incredibly valuable. 2. P: Positioning. The positioning process was followed by our Marketing Plan. We carefully searched the market segments and niches that are the most appropriate for our products. We found the best slogan for these customers BIO+HUNGARICUM=BIONICUM. That means that we have biologically unique products from Hungary for our customers. 3. P: Pricing. Pricing is relatively easy, because the production costs can be kept low, so we were able to use the break even point analysis easily. All of these can be followed in the profit sheets. 4. P: Promotion. We use traditional promotion techniques like leaflets and brochures. We have not planned radio and newspaper advertisements, because of the estimated results. We had such promotional projects as International and Domestic Fairs, where the selling results were good. 5. P: Personal Selling. As these products are very special we concentrate on the teaching and training of those people who sell them, so we teach personal selling techniques. 6. P: Public Relations. PR activities help us to put our products into the mind of the closer society. These projects were successful, as well. 7. P: Place. As the distribution channel works through internet and personal selling, the logistics and the distribution is solved by the delivery of small trucks. 1. Q: Quality. The quality of our products is high enough to serve the high requirements of our customers concerning healthy life. 2. Q: Quantity. The break-even-analysis helped us to find the critical pieces of products. The profit sheets show how we could reach them. „Buy our BIO- buy your HEALTH!” 8

  9. 5. Experience 2010. Company of the Year Szeged, Hungary We won the Hungarian Company of the Year competition and fair, which was organized in Szeged. When the jury gave us the award, they said that they saw real business in our company, which is worth to develop and to invest in. They said that our company is based on a viable idea. 5.1 Results: Many of our customers became our regular customers, who offer our company and our products on the basis of their positive experience to others. When we ran the company, we took part in different Hungarian and international events and fairs. Thanks to these events and fairs, to our teamwork and sales practice and to the high quality of our products, our company and our bio products became popular. Since the foundation of the company, we have sold 240 bottles of our products. 5.2 Competition / Award: 2009. Volunteer work at the Kemény Gábor Logistics and Transport Technical School, Hungary 2009. Volunteer work and organizing events at the Trefort Ágoston Technical School, Hungary 2010. Innovation Expo Beograd, Serbia We took part in the Innovation Expo in Beograd, Serbia, and we received the award for „the most beautiful stand in Europe”. When the jury gave us the award, they said that not only our stand was beautiful, but also our appearance, behaviour and the cohesion of our team were remarkable during the event and mirrored Hungary in every detail. The contacts we made here are just as important as the award. We still maintain these contacts with other student companies. „Buy our BIO- buy your HEALTH!” 9

  10. 6. Financial Statement The break-even-point varies according to the sales figure combination of the four segments (bottled fruits, marmalade, pickles, fresh vegetables and fruits). We earned the most profit by selling fresh vegetables. 6.1 Profit and Loss Account in EUR 6.2 Balance Sheet in EUR 7. Future Although our student company is now liquidated, for us this is not the end, because we plan to found this company as a real company later this year with the same name. 7.1 Our goals Based on our experience, success, our existent and new business contacts and the support of our consultants/volunteers, we would like to enter into the domestic and international market with our products. j Through the international trade of our products we would like to popularize Hungary. 7.2 Cagliari The award for the best company of Hungary enables us to participate in the 21 st JA-YE Company Of The Year Competition in Cagliari, Italy from 20th July to 23th July 2010. j „Success is the name of the game!” „Buy our BIO- buy your HEALTH!” 10

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