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Graphic Design

Graphic Design. What is it?. Process of combining text and graphics to communicate an effective message through the design of logos, graphics, brochures, newsletters, posters, signs, etc. Have a Plan. Know your client Know your audience Have a plan for design. Items to Consider. Emphasis

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Graphic Design

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  1. Graphic Design

  2. What is it? Process of combining text and graphics to communicate an effective message through the design of logos, graphics, brochures, newsletters, posters, signs, etc.

  3. Have a Plan Know your client Know your audience Have a plan for design

  4. Items to Consider Emphasis Balance Alignment Repetition & Consistency Contrast Typeface White Space

  5. Balance Asymmetrical Symmetrical

  6. Alignment Centered text considered a mark of a novice designer When planning your layout, consider the alignment of text

  7. Repetition & Consistency What’s important in your layout? Use the same fonts throughout Colors Textures Images Lines and shapes

  8. Contrast Helps attract attention & visually organizes Size Color Typeface Weight/mass Texture

  9. Typeface • Too many are not professional and busy • Stick to no more than two or three fonts per document • One for headlines and one for other text • Avoid all CAPS • Don’t overuse underline, italics, bold • Keep size in check • 18-24 Headlines, 14-16 Subheads, 10-12 body • Be CoNsisTent!!!

  10. White Space Too much can be confusing and messy Too little doesn’t keep attention

  11. Bad Kerning Example

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