From Writer to Blogging R ockstar

1. The Web was Made for Writers From Writer to Blogging Rockstar

2. In This Presentation • Dispelling a few myths • A bit about Google • The Circle of Influence • SEO Blogging • Summary • Where am I? • Additional resources

3. A Website is not Marketing A website is something you market. It does not market you or your business. A website without SEO is a waste of content. A website without marketing is pointless. Blogging is both a foundational SEO tool, and your first marketing tool.

4. Search Engine Optimization (SEO) is foundational, not a marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. SEO is Not Marketing

5. Search Engine Optimization SEO Tells Google how your writing is organized by assigning a hierarchy of importance to your content using Keywords. SEO is the grammar, punctuation, and spelling of your content on the web. You cannot write for the web without it.

6. The Almighty Google They Make the Rules… We Follow

7. PageRank is… Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. ~ Wikipedia.org

8. Read this again… …assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web… The web is a linked set of documents

9. It is a linked set of docs • It is proof of expertise • It is how you connect • How you engage • How you market • How you sell Your Web Presence is Your Thesis

10. Author Rank is… Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each author based on their Google Plus profile, and all activity related to that profile on the web. ~ John Ellis

11. Google Plus • Is the key to building Author rank • Grew 43% last month • Is where Google wants you to be • Is where You want You to be… • Do it now… Before everyone does it

12. What it means • Everything counts • Quality counts • Your competing with other writers • The best content wins • New content is essential • The playing field is equal

13. The circle of Influence Why you’re on the web

18. Lookers, Subscribers, and Fans • Lookers are traffic • Subscribers want more • Fans want a relationship

19. Growing your Circle • Connect with gods, peers, and fans • Prove you’re an expert • Share resources • Answer questions • Ask Questions • Help others (the web is socialist in nature)

20. Building your Fanbase • Give them a place to go • RSS feed subscribe • Newsletter (Mailchimp) • Subscribe my email (to RSS) • Tell them where they can find you • Join their groups and become a voice

21. Fans are Powerful • They sell for you • They promote for you • They build your influence • They love you!

22. No Brainer Take-away Producing quality content, sharing it on the web, and engaging in discussion about the topic is called: Organic Search Marketing

23. SEO blog posts are: No Brainer Take-away • Resources • Supporting content • Advertisements • Rank builders • Marketing initiatives • Curated content • *You are a provider • *You are a curator

24. Not sure how to connect everything? Google it!

25. A Real Life Example From nowhere to 17th in 6 weeks.

26. Keyword: Search Engine Marketing Consulting

29. Organic Marketing

30. How I moved the dial

31. How I moved the dial

32. How I moved the dial

33. SEO Blogging Process Rand Fishkin

34. Choose your Goal Chris Pearson

35. Choose your Topic (keyword) George Takei

36. Write your Copy Amanda Hocking

37. Media Elements (asthetics) Lady Gaga

38. Arrange your content Jay White “Dumb Little Man”

39. Ed Dale The Challenge

40. Danny Sullivan Search Engine Land

41. Jeremy Schoemaker Shoe Money

42. SEO Blogging Mechanics Title Meta Title Meta Description

43. Content details Jason Fladlien Google him

44. Content details Michael Gray “wolf-howl”

45. Revise and revise and revise It will separate you from the rest…. Seriously.

46. Publish and be proud Writing an SEO blog is tough. Completing your first is a milestone. Be proud, be thrilled! Now Engage!

47. How I moved the dial

48. Content Proliferation The objective is not to “make your links natural”, the real objective is that your links are natural… – Matt Cutts

49. Content Proliferation On SEO Techniques “It is just like people writing about social media, but giving you a half-truth about how it organically spreads rather than mentioning what they really do to seed it....” Aaron Wall - SEObook.com

50. Content Proliferation Why some users “suck at SEO “This type of person thinks that they need to know everything and never implement anything that they learn. If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market.” Garret Peirson– searchenginejournal.com