1 / 30

HAMG 1313- Front Office Procedures The Lodging Industry

HAMG 1313- Front Office Procedures The Lodging Industry US Lodging Industry Stats 50,000 + Properties with over 4.4 Million Rooms $113 Billion in Sales 1.8 Million People Employed Median wage is $8.62 per hour (US is $12.03) 73.5 Employees /100 Occupied Rooms U.S. Lodging Forecasts

benjamin
Download Presentation

HAMG 1313- Front Office Procedures The Lodging Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HAMG 1313-Front Office ProceduresThe Lodging Industry

  2. US Lodging Industry Stats • 50,000+ Properties with over 4.4 Million Rooms • $113 Billion in Sales • 1.8 Million People Employed • Median wage is $8.62 per hour (US is $12.03) • 73.5 Employees /100 Occupied Rooms Virginia Stipp Lawrence

  3. U.S. Lodging Forecasts Average Occupancy Rate (2003): 59.30 % Average Daily Rate (2003): $83.28 Revenue per Available Room (2003): $49.39 Year Occ. ADRRevPAR 2004 61.2% $84.85 $51.95 2005 61.7% $87.40 $53.96 Source: PricewaterhouseCoopers Virginia Stipp Lawrence

  4. Percent Change in ADR(1987 - 2004) 2004 Projected Virginia Stipp Lawrence

  5. U.S Hotel Industry Profits(Billions of Dollars) 2004 Projected Virginia Stipp Lawrence

  6. Profits Per-Available Room • YearProfits • $5,317 (Highest) • $3,054 • 2004 $3,494 Virginia Stipp Lawrence

  7. Segment Hotel Brand Luxury (Upper-upscale) (ADR = $150) Four Seasons Ritz-Carlton Hyatt Westin Renaissance Wyndham First Class (Upscale) (ADR = $125) Crowne Plaza Marriott Doubletree Radisson Hilton Sheraton Mid-scale (with & w/out F&B) (ADR = $75) Amerisuites Hampton Inns Clarion Holiday Inns Four Points Quality Inns Budget (ADR = $60) Best Western Howard Johnson Comfort Inns La Quinta Fairfield Inns Economy (ADR = $45) EconoLodge Motel 6 Knights Inn Red Roof Inns Microtel Super 8 Hotel Company Segments Virginia Stipp Lawrence

  8. Hotel Classifications Virginia Stipp Lawrence

  9. 5 Star & 5 Diamond Ratings Sources: American Automobile Association & Mobil Travel Guide AAA Diamonds Mobile Stars Characteristics of ultimate luxury and sophistication. First class accommodations. Highly personalized service. Impeccable standard of excellence. •     - Luxury •    - Upscale •   - Comprehensive •  - Modest  - Basic •     - Deluxe •     - Superior •    - First Class •   - Moderate •  - Economy Upscale in all aspects. Above average level of service. Enhanced level of quality throughout. In house dining available with many other services Multifaceted and comprehensive. Usually associated with business travelers. Upgraded physical attributes, service, and comfort. Aimed toward traveler looking for more than just the basics. Usually small to medium sized hotel chains. Limited food service. Essential accommodations. Usually food within walking distance. Appeal to budget minded travelers while keeping in mind cleanliness Virginia Stipp Lawrence

  10. Average Daily Rate (2003) Virginia Stipp Lawrence

  11. Occupancy Percentage (2003) Virginia Stipp Lawrence

  12. Occupancy Percentage U.S. Occupancy Rates(1928 – 2002) 1949 = 92.4% Long-term Average 1933 = 50.5% Virginia Stipp Lawrence Source: HMM Sept 1,2003

  13. RevPAR (2003) Virginia Stipp Lawrence

  14. RevPAR Recovery Increase from 2004 to 2005 Decrease from 2001 to 2003 Virginia Stipp Lawrence

  15. ADR, RevPAR & Occupancy Percentage (2000 – 2005) Occ.% % Change 64% 63% 62% 61% 60% 59% 58% 57% 56% 55% Virginia Stipp Lawrence Source: PriceWaterhouseCoopers, Sept. 2003

  16. Annual Hotel Sales Transactions(1990 – 2001) Virginia Stipp Lawrence

  17. Average Number of Rooms Virginia Stipp Lawrence

  18. Property Types Virginia Stipp Lawrence

  19. Largest Hotels in the World HotelRooms • MGM Grand (Las Vegas) 5,036 • Ambassador City Jomtlen (Thailand) 5,100 • Luxor (Las Vegas) 4,864 • Excalibur (Las Vegas) 4,078 • Flamingo Hilton (Las Vegas) 3,851 • Mandalay Bay (Las Vegas) 3,700 • Flamingo Hilton (Las Vegas) 3,642 • Las Vegas Hilton (Las Vegas) 3,174 • Mirage (Las Vegas) 3,049 • Venetian (Las Vegas) 3,036 Las Vegas has 17 of the world’s 20 largest hotels (Opryland USA, Hilton Hawaiian Village) Virginia Stipp Lawrence

  20. Luxury Hotels Burj Al Arab Hotel www.seastravelonline.com/uae/burjalarab/welcome.htm • The world’s tallest hotel (1,070 feet) • The most luxurious hotel in the world Preferred Hotels http://www.preferredhotels.com/ Virginia Stipp Lawrence

  21. Top 10 Hotel Companies CompanyRoomsHotels (1) Utell 762,000 4,411 (Membership Organization) (2) Cendant Corporation 528,437 6,472 (Franchise) (3) Marriott Int’l 471,275 2,589 Management, Franchise) (4) Choice Hotels Int’l 383,592 4,743 Franchise) (5) Hilton Hotels 341,051 2,119 (Ownership, Management, Franchise) Virginia Stipp Lawrence

  22. Top 10 Hotel Companies CompanyRoomsHotels (6) InterContinental Hotels 330,000 3,300 (Ownership, Management, Franchise) (7) Best Western Int’l 310,561 4,074 (Membership Organization) (8) Starwood Hotels 228,215 745 (Ownership, Management, Franchise) (9) VIP International 207,740 1,598  (Consortium) (10) Carlson Hospitality 148,046 885 (Ownership, Management, Franchise) Virginia Stipp Lawrence

  23. Cendant Brands BrandProperties Super 8 2,056 Days Inn 1,939 Ramada 974 Travelodge 590 Howard Johnson 509 Knights Inn 224 Villager 114 Wingate Inn 114 AmeriHost Inn 90 Total 6,610 InterContinental Brands BrandProperties Holiday Inn 1,544 Holiday Inn Express 1,395 Crowne Plaza 195 InterContinental 133 Staybridge Suites 52 Total 3,319 Hotel Companies & Brands Virginia Stipp Lawrence

  24. Hotel Companies & Brands Choice Hotels - Comfort Inn, Quality Inn, Econo Lodge, Flag, Comfort Suites, Sleep Inn, Clarion, Rodeway Inn, Mainstay Suites Marriott- Courtyard, Fairfield Inn, Marriott, Residence Inn, Renaissance, Ritz-Carlton Hilton- Hilton, Doubletree, Embassy Suites, Hampton Inn, Homewood Suites, Red Lion Carlson – Regent, Radisson, Country Inn & Suites, Park Inn, Park Plaza Virginia Stipp Lawrence

  25. Top 10 Hotel Brands BrandRoomsHotels (1) Best Western Int’l 306,913 4,053 (2) Holiday Inn 297,710 1,587 (3) Days Inn 163,725 1,938 (4) Marriott Hotels 157,817 400 (5) Comfort Inns & Suites 156,641 1,706 Virginia Stipp Lawrence

  26. Top 10 Hotel Brands BrandRoomsHotels (6) Sheraton Hotels 128,333 382 (7) Super 8 Motels 124,193 2,039 (8) Ramada Inns 119,123 970 (9) Hampton Inns/Suites 117,298 1,138 (10) Holiday Inn Express 100,993 1,254 Virginia Stipp Lawrence

  27. Company Low-end Mid-scale Upscale Suites Inter Continental HI Express HI HI Select Forum Hotels Crowne Plaza Inter-Continental HI Suites Choice Hotels Comfort Inn Econo Lodge Friendship Inn Rodeway Inn Sleep Inn Quality Inn Clarion Clarion Suites Comfort Suites Quality Suites Marriott Fairfield Inn Courtyard Residence Inn Marriott Hotel Marriott Resort Ritz-Carlton Renaissance Hotel Fairfield Suites Towne Place Hotel Company Segments Virginia Stipp Lawrence

  28. Ownership & Affiliation Independent Hotel The Hotel Del Coronado Chain Hotels 1. Management Contracts • Marriott 2. Franchise – Holiday Inn • hvs.hotelmotel.com/intro.asp 3. Referral Group - Best Western • www.bestwestern.com Virginia Stipp Lawrence

  29. Tourism in the U.S. • Travel spending averages: • $1.6 billion/day • $67 million each hour • $1.1 million per minute • $18,500 per second! • Second only to Health Services in employment • 1 of every 14 Americans is employed in tourism Virginia Stipp Lawrence

  30. COUNTRIES France 73 Million Spain 52 Million US 49 Million Italy 36 Million China 27 Million Most Visited… STATES* Florida 6.1 Million California 5.9 Million NY 5.3 Million Hawaii 2.7 Million Nevada 1.9 Million 8. Texas 1.1 Million *(By overseas travelers) Virginia Stipp Lawrence

More Related