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Western States Affiliate Digital Strategies and Internal Communications Overview

Western States Affiliate Digital Strategies and Internal Communications Overview. Digital Strategies and Internal Communications Overview. The Western States Affiliate currently has eight main volunteer and staff communications outlets: Roman’s Blog Volunteer Communiqués Donor Communiqués

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Western States Affiliate Digital Strategies and Internal Communications Overview

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  1. Western States Affiliate Digital Strategies and Internal Communications Overview

  2. Digital Strategies and Internal Communications Overview • The Western States Affiliate currently has eight main volunteer and staff communications outlets: • Roman’s Blog • Volunteer Communiqués • Donor Communiqués • Social Media • WSA Town Hall Meetings • Senior Management Communiqués • SharePoint • Heart.org

  3. WSA Digital Strategies and Internal Communications Digital StrategiesOverview

  4. Social Media • WSA Social Media outlets include: • Facebook - Best of the West – American Heart Association • Twitter - @AHA_WSA • You Tube - www.youtube.com/wsaheartvideos • Flickr - http://www.flickr.com/photos/aha_wsa/ • Local division social media accounts

  5. Roman’s Blog Affiliate EVP Roman Bowser updates blog every Friday Features 3-5 volunteer and staff highlights each week Available at www.romansblog.org

  6. Heart.org • Includes: • Heart.org/wsavolunteers—features information and materials for Volunteer Virtual Gatherings, online trainings, WSA calendar of events • Local heart.org division pages—features information about local events, volunteer opportunities, and community education programs

  7. WSA Digital Strategies and Internal Communications Volunteer and Donor Communiques Overview

  8. Volunteer Communiqués • Volunteer communiqués include: • Volunteer Voice—Bi-monthly e-newsletter sent to over 400,000 email addresses; drives traffic to heart.org • Volunteer website • Virtual Volunteer Gathering—Quarterly teleconference lead by volunteer board members, featuring volunteer success from around the WSA • News from the Heart—National Center property. Extranet site and e-newsletter • Juntos – Newsletter that focuses on our Latino audience – distributes to over 50,000 email addresses

  9. Donor Communiqués • Donor communiqués include: • Roman Bowser’s bi-monthly donor newsletter, including annual Thanksgiving card • Best of the West—WSA annual report

  10. WSA Digital Strategies and Internal Communications Employee communications Overview

  11. Senior Management Communiqués • Weekly Development News from chief development officer • Volunteer Development News from senior development officer • News You Can Use from senior vice president for Health Strategies • HR Update from senior vice president for Human Resources

  12. Town Hall Meetings Quarterly all-staff teleconferences Highlighting best practices, sharing passion stories, recognizing staff and volunteer successes and providing affiliate goal updates Facilitated by EVP and other affiliate leadership with staff and volunteer presenting

  13. SharePoint • Shared workspace for WSA staff • Organized by affiliates, departments and work groups • Staff resource for news, tools, reports and best practices

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