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Special Events The Honorable Jane Saunders Senior Political Representative Fundraising Techniques Popular Logistics Issues (timing, venues, marketing) Affiliates help with costs First time events vs. annual events Auctions Casino Nights Dances Ms. RPAC Contest Jail & Bail
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Special EventsThe Honorable Jane SaundersSenior Political Representative
Fundraising Techniques • Popular • Logistics Issues (timing, venues, marketing) • Affiliates help with costs • First time events vs. annual events
Auctions Casino Nights Dances Ms. RPAC Contest Jail & Bail Colored Murder Mystery Dinner Dunking Booth Karaoke Triathlon (darts-bowling-golf) Polar Plunge Balloons Chili Cook-Offs Fundraising TechniquesSpecial Events
Fundraising TechniquesSpecial Events • Exotic Dessert & Wine Reception at a VIP’s House • The Great Duck Race… sell rubber ducks to agents, decorate ducks, have other events centered around race
Fundraising TechniquesSpecial Events • REALTOR® Idol… Entry Fee is the Contribution -- “Celebrity” Judges, Karaoke, Make Contribution to STOP Singing • Wine tasting
Fundraising TechniquesSpecial Events • Dinners • Games… Bingo, Trivial Pursuit, Scene It, Monopoly, Card games, Bingo • Dances… use a theme for more fun • Golf Ball Drop • Head and Tail Game • Tacky Ball • REALTOR® Dancing with the Stars
Live & Silent Auctions • All items should be donated, if possible • Cost of venue should be as low as possible • Food and beverage should be sponsored • Offer VIP tables, preview party • Keep database of gifts and buyers for repeat activity • Focus on RPAC award levels during bidding • Plenty of advance preparation required • Follow-up necessary
MS. RPAC “Beauty Contest” • Recruit local leadership as the participants • Sponsors should underwrite the cost of event (drinks, venue, entertainment) • Choice of emcee – provide colorful contestant profiles • Photographer • Contestants compete to earn the most RPAC contributions from the crowd • Potential state/local competition • Winner crowned Ms. RPAC
Diamonds and Champagne • Easy, classy, add-on event • Many variations on what diamonds to use • LOTS of champagne! • Offer a chance for the real stone for $99 • Be sure you know the real diamond • Have a time limit on selling champagne
$15 or State’s Fair Share $250 $99
RPAC Legs Contest • Recruit fun-loving male members (6-10) • Sponsor should underwrite cost of event • Great way to include spouses; another source of RPAC income • Could be an annual or add on event • Provide envelope with pre-printed information • Winner is the one who raises the highest amount • Easy event to avoid the 1/3 Rule
Celebrity Dinners • Recruit local leadership as the celebrity waiters • Sponsors should underwrite the cost of event (drinks, venue, entertainment) • Great way to include spouses – another source of RPAC income • Time event with BOD meeting or membership meeting • “Cost” of dinner is RPAC contribution • Each waiter will charge individuals as they see fit
Pie in the Face • Recruit VIP to be the target • For each pre-determined amount of contribution, contributor gets to throw one pie, can set a maximum • Inexpensive and fun event • Helps increase participation if dollar amount is low enough
Fundraising Techniques • Always check plans with State/Local Legal Counsel • Remember the One Third Rule • Create opportunities to learn, network, expand business and boost reputation • Provide rewards/recognition to top donors • Costs - spend money to make money • Recover all of your costs
More Ideas that Might Just Catch On… • Bowling Tournaments • What sounds simple, is. When organized and promoted, you can make up to $9,000 per event. • Get the details from a local alley and try for no-cost base, full teams and sponsorship.
More Ideas that Might Just Catch On… • Jail and Bail • This can be a lot of fun, but is high pressure for those who aren’t warned in advance. • Best example seen is on a borrowed yacht complete with a pirate theme, participation of local restaurant on a pier and extensive galley provisions for the “jailed” members. • Great opportunity for affiliate members sponsorship!
More Ideas that Might Just Catch On… • Golf Tournaments • Not just for golfers, these events can be a social highlight. • Find a course attached to a new development, work with the club manager on details and promote this as a fundraiser. • Rely on experts for a smooth event. • Details such as “hole-side silent auctions” can add fun and profit.
More Ideas that Might Just Catch On… • The Non-Event Event • Why not send out invitations to an event and excuse guests from attending? It’s an easy and fun way to raise funds when done creatively.