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SPECIAL EVENTS FUNDRAISING

SPECIAL EVENTS FUNDRAISING. PREPARATION. Preparation. Why the need for funds Competition of funds New services Materials. Preparation. Why fundraise Organizations must fundraise Fundraising is never just about money Fundraising enables you to strengthen your community

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SPECIAL EVENTS FUNDRAISING

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  1. SPECIAL EVENTSFUNDRAISING

  2. PREPARATION

  3. Preparation • Why the need for funds • Competition of funds • New services • Materials

  4. Preparation • Why fundraise • Organizations must fundraise • Fundraising is never just about money • Fundraising enables you to strengthen your community • People need to give • Your services are essential and not free

  5. Preparation People don’t give to causes, they give to people with causes

  6. Preparation • Believe passionately in your need • Make the cause clear and compelling • Due diligence - consider all costs • Stakeholders understand and support your cause

  7. Preparation If your only goal is to make money, forget the special event fundraiser.

  8. Preparation • Annual Fund Appeal • Time to develop appeal letter • Time to develop mailing (snail mail or email) list • Supplies to print and mail the appeal • Volunteer time to track replies

  9. Preparation - Summary • Necessary preparation before special events planning • Motivation • Need • Budget • Support

  10. PLANNING THE EVENT

  11. Planning • Brainstorm possibilities • Event should be unique • Appropriate for your mission • Complement your mission • Appealing to attendees • Appealing to the press • Should generate revenue

  12. Planning • Recruit a committee • Develop a budget • Facility and Equipment • Services • Entertainment • Publications • Decorations • Volunteer Recognition

  13. Planning • When and where to hold the event • Develop the timeline • Everything takes longer than you think • Remember that you are working with volunteers • Publicize the event • Enjoy the event • Thank everyone • Evaluate

  14. FUNDRAISING IDEAS

  15. Simplest fundraisers • Time to plan: one month • Planners: two to three • Volunteers to execute: three to four • Possibilities: • Summer barbecues • Dinner in a private home • Garage sale • Pancake breakfast • Progressive dinner

  16. Short-term fundraisers • Time to plan: 3 months • Planners: two to four • Volunteers: six to ten • Possibilities: • Scavenger/treasure hunt • Crafts fair • Halloween haunted house • Movie benefit • Guided tour

  17. Short-term fundraisers • Time to plan: 3 months • Planners: two to four • Volunteers: six to ten • Possibilities: • Breakfast with Easter Bunny (or literary character) • Hands-on marathon • Specialty food (death by chocolate, pies a plenty) • Murder mystery dinner

  18. Long-term fundraisers • Time to plan: five or more months • Planners: three to five • Volunteers: ten or more • Possibilities: • Dance • Auction • ‘thons (Read-a-thon, Bike-a-thon, Walk-a-thon) • Fashion show with a twist • Custom bird house/yard art

  19. Long-term fundraisers • Time to plan: five or more months • Planners: three to five • Volunteers: ten or more • Possibilities: • Pre-sold tickets for equipment/camper/boat wash • Chat/webcast with author • Talent show • Contest between two civic groups to sell raffle tickets to an event

  20. Fundraising Favorite fundraiser for a community that has done one too many fundraisers but wants to support you anyway.

  21. Remember your relationships RelationShift:Revolutionary Fundraising By Michael Bastoff &Steve Chandler

  22. Remember your relationships

  23. Bibliography Fundraising for Dummies 2006, Second Ed. By John Mutz & Katherine Murray

  24. Bibliography Fundraising for Nonprofit Groups By Joyce Young, Ken Wyman, & John Swaigen

  25. Bibliography Let’s Put on a Show: A Guide to Fun and Fundraising for Your Community Organization By Gail Brown & Colleen Schwerlein

  26. Bibliography Fundraising Made E-Z By William F Stier, Jr. Ph.D.

  27. Bibliography Fundraising for Social Change, Fifth Ed. By Kim Klein

  28. Bibliography RelationShift:Revolutionary Fundraising By Michael Bastoff &Steve Chandler

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