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The New Crusade

The New Crusade. A Recruitment Presentation. The Key To Success. “A successful recruitment program depends on the satisfaction and enthusiasm of the current members.”. What Is “Rush”?. The time period set aside by your Greek system for when you may formally intake members.

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The New Crusade

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  1. The New Crusade A Recruitment Presentation

  2. The Key To Success “A successful recruitment program depends on the satisfaction and enthusiasm of the current members.”

  3. What Is “Rush”? The time period set aside by your Greek system for when you may formally intake members.

  4. Recruitment Defined The process or action by which you add new members to a group through use of persuasion.

  5. Get Organized Select a Recruitment Chairman Select a Recruitment Committee Communicate Responsibilities

  6. Recruitment CommitteeDuties • Activities • Correspondence • Records • Follow-up • Publicity

  7. Assess Your Product

  8. Scholarship Housing Social Activities Leadership Opportunities Life Education Chapter Achievements Friendships Alumni Relations International Fraternity Extracurricular Activities Intramurals Brothers’ Interests and Personalities Assess Your Product

  9. Common Questions • How much does it cost to join? • On average, how much will it cost me each month? • Are you “really” close to every brother? • Why is your chapter so small/large? • What do you do for service projects?

  10. More Questions • Do I have to participate in every activity? • What do I have to do to be initiated? • Will the fraternity help/hurt me academically? • How much time does it take? • Will I be hazed? • What will you guys make me do?

  11. Goal Setting

  12. Our Goal Let’s get as many new members as we can during rush. Four Acid Test • Worthwhile • Measurable • Realistic • Time - oriented Goal Setting

  13. Our Goal Let’s pledge 10 new members during the two week Rush Period. Four Acid Test • Worthwhile • Measurable • Realistic • Time - oriented Our Goal Restated

  14. How Many? • Ideal size [minus] • Actives returning [minus] • Actives graduating [minus] • New inactives [minus] • Drop – outs [minus] • Transfers [minus] • Expulsions [equals] • New members needed this semester

  15. The Numbers Game • New actives by semester’s end 10 • New candidates initiated 15 • New associate members this semester 25 • Men invited to join 35 • Men introduced to the Fraternity 50 • Contacts made 100

  16. What Type of Members? “We are not called a social fraternity because of our ‘social’ events (i.e. parties, formals, mixers, etc.). We are a social organization because we are supposed to be teaching our members how to act in society.” Greg Hauser, Mich. St. ’75, Past “AA”, OWC

  17. ΔΧ… redefining the college social fraternity. • Scholars • Obligations – men who live up to theirs • Class • Integrity • Athleticism • Leaders

  18. Package Your Product

  19. Package Your Product • Identify contents of your package • Put your best foot forward • Address your weaknesses in a positive manner • Be creative, imaginative, and simple • Use multi-media • Details! Details! Details! • Be environmentally conscious • Communicate!

  20. Review Your Own Recruitment • How were you approached? • What was said? • How was interest in you shown? • What activities did you participate in? • What “closed the sale”?

  21. Alumni Legacies High School Counselors Sports Coaches Boy Scout Leaders Siblings Girlfriends Sorority Friends Masons Faculty Advisors Hometown Newspapers Other Delta Chi Chapter Actives Associate Members Residence Hall Advisors Sources of Prospective Members

  22. Sell Your Product

  23. Five Steps of Recruitment 1. Meet him. 2. Make him your friend. 3. Introduce him to your friends. 4. Introduce him to Delta Chi. 5. Ask him to join.

  24. Ball field Class Pick-up game Library Cafeteria Lab Union Gym Bookstore Standing in line Step 1Meet Him

  25. Step 1 – Meet Him – Where? Anywhere a Delta Chi can interact with a non-affiliated male student.

  26. Step 2Make Him Your Friend How? • Engage in conversation • Discover mutual interests • Spend time together

  27. Spend Time Together • Play sports • Study • Play cards or games • Watch movies • Eat together

  28. Step 2Make Him Your Friend How? Show an interest in him and spend time with him.

  29. Step 3 Introduce Him to Your Friends

  30. College athletic events Professional sports Canoeing, backpacking, horseback riding Swimming, skiing, boating University speakers, forums Sports films, movies Intramurals Informal sporting events Cookouts, picnics Parents Day Alumni Day Group Events

  31. More Group Events • Exchange dinner with a sorority • Date functions • Dating events • Community service projects • Chapter dinners • Tutoring sessions, study tables • Casino parties

  32. Step 3Introduce Him To Your Friends When? Where? Anytime, anywhere that you, your new friend, and your fraternity Brothers are together.

  33. Step 4Introduce Him To ΔΧ How? • One-on-One Conversations • Small Group Discussions • Alumni Talks • Chapter Presentations

  34. Step 4Introduce Him To ΔΧ How? Know your product, know your customer, and get them together.

  35. Chapter Presentation 1. Welcome 2. History 3. Purpose 4. Chapter Activities 5. “BB”, ABT, Alumni Activities & Roles 6. International Fraternity 7. Questions & Answers

  36. Step 5Ask Him To Join How? • It takes teamwork • Objection overruled

  37. Bid TeamsWhat? Extend an invitation to join from the whole chapter

  38. Bid TeamsWho? • Principal Contact • Experienced Active or Alumnus • Less experienced or inexperienced Active

  39. Bid TeamWhen? As early in the recruitment process as the Chapter has formed a favorable impression of the prospect

  40. Bid TeamWhere? In a quiet, comfortable place where the prospect feels at ease and the team can have his undivided attention

  41. Parents object No money Not enough time Conflict with other activities Want to wait Friend objects Roommate objects Girlfriend objects Grades may suffer May jeopardize scholarship Hazing “Buying” friends Secrecy/Ritual Religious objections Responding To Objections

  42. Step 5Ask Him To Join How? Just Close The Deal!

  43. The Art of Conversation Recruitment Mechanics

  44. Other Resources • www.deltachi.org • Delta Chi Recruitment Brief • Delta Chi Brotherhood Building Book • Delta Chi Activities Book [All available from ΔΧ on-line.]

  45. The Beginning

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