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Selling Environments

Learn about retail, wholesale, processing, and direct/web sales roles in agribusiness sales. Apply concepts through role-playing to enhance real-world skills.

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Selling Environments

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  1. Selling Environments Unit 5: Retail Agribusiness Sales Lesson: AS1

  2. Objectives Lesson Objective: • After completing the lesson on selling environments, students will demonstrate their ability to apply the concept in real-world situations by obtaining a minimum score of 80% on an Agri-Missouri Business Portfolio. Enabling Objectives: • Describe the various selling environments and identify Missouri businesses in each environment. • Role-play the tasks of a salesperson in various selling environments.

  3. Key Terms • Retail sales • Wholesale sales • Processing industry • Direct sales

  4. Sell this!

  5. Selling Environments

  6. Selling Environments

  7. Selling Environments

  8. Salesperson’s Role – Retail

  9. Salesperson’s Role – Wholesale

  10. Salesperson’s Role – Processing

  11. Salesperson’s Role – Direct/Web Sales

  12. Conclusion • Retail, wholesale, processing/industrials, and direct/web sales situations can all be found in agribusiness sales. Some sales positions may focus on one of these areas or may require the salesperson to operate in a combination of selling environments. The salesperson’s tasks in each of these situations differ depending on the characteristics of the selling environment.

  13. Exit Cards • What did you learn today about selling environments? • What questions do you still have about selling environments?

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