1 / 44

Meaningful Alumni Engagement -Without Asking for a Dime Learn how to recruit and retain alumni volunteers to be a part o

Meaningful Alumni Engagement -Without Asking for a Dime Learn how to recruit and retain alumni volunteers to be a part of your recruitment initiative MACRAO Conference November 10-12, 2010. Oakland University Overview. Founded in 1957 as MSUO

beryl
Download Presentation

Meaningful Alumni Engagement -Without Asking for a Dime Learn how to recruit and retain alumni volunteers to be a part o

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Meaningful Alumni Engagement -Without Asking for a Dime Learn how to recruit and retain alumni volunteers to be a part of your recruitment initiative MACRAO Conference November 10-12, 2010

  2. Oakland University Overview • Founded in 1957 as MSUO • Charter class graduated in 1963 with 125 students receiving Oakland University diplomas • Over 19,000 students with 134 undergraduate degrees offered

  3. Undergraduate Admissions Overview • OU undergraduate population: 15,530 • OU grad level population: 3,523 • Fall 2010 FTIAC: 2,311 • Fall 2010 Transfer: 1,825 • Reasons for collaboration: Alumni participation increases national recognition, yielding, and retention efforts

  4. Alumni Relations Overview • Over 84,500 alumni worldwide • Nearly 60,000 alumni live within the state of Michigan • No out-of-state annual Alumni Relations outreach initiatives • Reasons for collaboration: AAAP Program initiated to strategically advance and creatively position Oakland University, while also providing a return on investment to address the economic issues

  5. AAAP Mission The Mission of the AAAP is to meaningfully engage Oakland University alumni in the recruitment and retention of Undergraduate Admissions efforts

  6. Five Strategies Leverage Resources and Gain Buy-In from the Campus Market your Initiatives to Alumni Coordinate Volunteer Training and Recruitment Opportunities

  7. Five Strategies 4)Maintain Alumni Involvement 5) Recognize and Reward Alumni Service to the University

  8. 1) Leverage Resources and Gain Buy-In from the Campus • Alumni Faculty and Staff Outreach • Academic Units Outreach • Collaboration Outreach to Senior Students • University Departments Recruiting and Retaining Students • Grizzly Story Time Visit Program

  9. Alumni Faculty and Staff Outreach Alumni Reception Academic Unit Recruitment Programs

  10. Collaboration Outreach to Senior Students Senior Brunch Student Ambassadors

  11. University Retention Efforts CORE Reception in Detroit Freshman Move - In

  12. University Retention Efforts Student to Professional Conference Dinner with a Dozen Grizzlies

  13. Grizzly Story Time Visit Program March Is Reading Month initiative Collaboration with Pre-College and PSA programs

  14. Grizzly Story Time Visit Program Government Relations collaboration School of Education collaboration

  15. 2) Market your Initiatives to Alumni • Web site and marketing materials • Develop and build a strong relationship with communications and marketing unit • Affinity groups and utilizing alumni data • Align with Undergraduate Admissions strategies • Testimonials and photos

  16. AAAP WebsiteOakland.edu/aaap

  17. Marketing Materials Points of Pride piece

  18. Marketing MaterialsAAAP brochure

  19. Targeted Markets Communication Strategies

  20. Communication Strategies News Stories Web Banners

  21. Social Media

  22. Utilize Data Available Past Affinity Groups Utilizing Alumni Data Alumni Faculty and Staff employees Alumni who have volunteered at the University in the past Alumni who have attended an on campus / off campus event Social Media Alumni Parents Engagement Outreach Receptions • Student Leader Reception • Student Organizations • Student workers • Student Alumni Association • Hometown Grizzlies

  23. AAAP Aligned with Undergraduate Admissions for Strategic Engagement Outreach Alumni Engagement Receptions Leveraging Legacy Scholarships

  24. AAAP Aligned with Undergraduate Admissions for Strategic Engagement Outreach Alumni Engagement Receptions Out-of-State Student Welcome Receptions

  25. Testimonials and Photos Share Ambassadors experiences Use Photos and Stories to paint the picture Photo Slideshow Follow up story about the event Highlight meaningful connections that were made Past photos to enhance upcoming opportunity • Brochures • Receptions • Web site • Stories

  26. 3) Coordinate Volunteer Training and Opportunities • Training • Align opportunities with Undergraduate Admissions recruitment strategies • Listen to ambassador interests and respond • Follow up

  27. Training Training Binder Website Training Materials Face to Face Meetings Follow up

  28. Face To Face Training Sessions Out-of-State Recruitment Outreach and Training Campus Tours and Personal Trainings

  29. Undergraduate Admissions Recruitment EventsCollege Fairs Teaming Up With Admissions Adviser at sanctioned fairs Out-of-state Independently

  30. Undergraduate Admissions Recruitment Events On CampusWelcome Receptions Welcome Reception Alumni Keynote Speakers Welcome Reception Alumni Hosts

  31. Undergraduate Admissions Recruitment EventsOn CampusGo For The Gold! Alumni Hosts hand out Prizes Alumni panelists share their OU story

  32. Undergraduate Admissions Recruitment Events On campus group visits/connecting with their HS alma mater High School visit presentation/visiting their HS alma mater and community college attended

  33. Undergraduate Admissions Recruitment Events Letter to Specific Communities Email to Specific Student with same Interest Grizzly Story Time Visit

  34. 4) Maintain Alumni Involvement • Personal contact • Ask for honest feedback and respond • Maintain ambassadors trust and they will continue to support • Share outcomes from their service • Invitations that are not ALWAYS volunteer based • Instill ownership

  35. AAAP E-Newsletter

  36. Maintain Involvement Evaluation Share Outcomes

  37. 5) Recognize and Reward Alumni Service to the University • Certificate of appreciation • Nominate ambassadors for OU Alumni Awards • Annual Ambassador Night / invitations to university events • Social media / letter of reference • Faculty review letter / comments • AAAP spotlight

  38. Certificate of Appreciation signed by University President

  39. Alumni Awards BanquetAAAP Ambassador received the 2009 Alumni Spirit Award

  40. Recognition of Ambassadors Annual AAAP Appreciation Night Ambassador Spotlight Button on Multiple Websites

  41. AAAP Return on Investment • Out-of-state admits and orientation sign ups increased • Over 300 ambassadors are engaged and have contributed over 500 volunteer hours of service • Undergraduate Admissions out-of-state applications have doubled over the last 3 years • Over 10,000 points of contact have been made with prospective students

  42. AAAP Tracking • Alumni contacts • Measurable outcomes • Event Ambassadors • Ambassador hours of service • Estimate points of contact by alumni at event • Evaluations

  43. Challenges • Some college fairs do not permit alums • How to handle alumni who do not fit the volunteer role

  44. Contact Informationoakland.edu/aaap Dawn AubrySlowik Associate Director of Undergraduate Admissions dmaubry@oakland.edu Luke Fleer Associate Director of Alumni Engagement fleer@oakland.edu

More Related