Building Successful Packaging for NPD

1. pack-track for today & beyond Building Successful Packaging for NPD Andrew Streeter Pack-Track Packaging at the Heart of NPD Thursday 30th April 2009 www.pack-track.com

2. pack-track for today & beyond Packaging Driving NPD Actually Understanding Packaging Packaging Innovation Where from How to Trends & Drivers & 5 packs to watch out for tomorrow’s NPD Packaging Issues that Impact on You And NPD www.pack-track.com

3. pack-track for today & beyond Packaging means different things to different people It’s more than graphics on a pack...... or shape It is going green – we think The packaging science can be interesting, fun even but... And consumers can love or hate it or somewhere in between Packaging is holistic and the parameters' grow steadily www.pack-track.com

4. pack-track for today & beyond Packaging is critical to your success 5 – 50% of cost of goods It is the brand Your point of difference & statement of values Protection of product, unit of distribution Critical investment in a changing & challenging world www.pack-track.com

5. pack-track for today & beyond Key Messages Packaging is multi-disciplined | complex | control ? | bottom line impact | risky www.pack-track.com

6. pack-track for today & beyond Packaging Driving NPD Actually Understanding Packaging Packaging Innovation Where from How to Trends & Drivers & 5 packs to watch out for tomorrow’s NPD Packaging Issues that Impact on You And NPD www.pack-track.com

7. pack-track for today & beyond Overview | Pack-Track Every day new packaging innovation, ideas & change arrives on the worlds supermarket shelves Packaging ideas that if you saw, could save you money, time & add values to your brands We make it possible for you to see & adapt these pack ideas 25+ years >>> Identify/capture these packs analyse, de-construct record vital detail professional commentary …make this vital information available to you on-line 24/7 Inspiration Cost+Time Saving Ideation Alternative to Design/Databases www.pack-track.com

8. pack-track for today & beyond Pack-Trackexcels in capturing valuable packaging innovation, ideas & change at retail on a global basis Seized & converted into PackFocus WebPages www.pack-track.com

9. pack-track for today & beyond Overview | Pack-Track Ways to use......... Ideation Seize+Adapt Solutions to problems Reality v’s concepts Trends, drivers & change www.pack-track.com

10. pack-track for today & beyond Key Messages Packaging is multi-disciplined | complex | control ? | bottom line impact | risky Packaging is multi-disciplined | reducing risk | improving the bottom line www.pack-track.com

11. pack-track for today & beyond Packaging Driving NPD Actually Understanding Packaging Packaging Innovation Where from How to Trends & Drivers & 5 packs to watch out for tomorrow’s NPD Issues that impact On You And NPD www.pack-track.com

12. pack-track for today & beyond Driving Packaging Change Driving Packaging Change It is the resources we put into packaging change that increase/drive volume & application Packaging Matters USA

13. pack-track for today & beyond Advertising Packaged Brands Advertising | Packaged Brands | Money ! Advertising V’s The Packaged Brand Advertising is expensive Inherent cost of goods Packs are physical & real It is transitory Relies on capturing our time We all have to buy FMCG It is not always ‘portable’ Is! Our life, homes, person Major campaign component The brand advertised Advertising is discretionary Packaging is a necessity

14. pack-track for today & beyond Meeting the Change Hierarchy Consumer >< Brand Manufacturer Relationship COMMERCIAL NEED Convenience Automation Optimum Cost Protects & Contains CONSUMER NEED Enhanced choice Branding/Consistency Distribution Convenience New Lifestyle Bonding Meeting new needs Interplay? Friendliness

15. pack-track for today & beyond Key Messages Packaging is multi-disciplined | complex | control ? | bottom line impact | risky Undervalued in comparison to advertising | intimate It is about detail as well as the big trends/forces | multi-disciplined Do you have to go through the evolutionary stages to gain success ? | or jump ? www.pack-track.com

16. pack-track for today & beyond Packaging Driving NPD Actually Understanding Packaging Packaging Innovation Where from How to Trends & Drivers & 5 packs to watch out for tomorrow’s NPD Packaging Issues that Impact on You And NPD www.pack-track.com

17. Pack-Track Packaged Brands Insights Common Global Characteristics Moving towards consumer driven needs Standout on shelf Shaping Materials market driven | Minimum tech spec? | Sustainability impact Consumer usage features Towards a plastics packaging society | weight | but challenged ! Pack build quality improving >< Print quality improving Increasing on-pack features • Easy open >< dispensing >< re-closing • Life style driven Light-weighting PET | Flexibles | Paperboard + the rest More choice><brands><formats><wiliness to change

18. Pack-Track Packaged Brands Insights Variety More life style Shape Integration Differentiation Usage features More value On the Move Portable Smaller? But family too Easy to use

19. pack-track for today & beyond 5 Packs & packaging culture to watch.... and why www.pack-track.com

20. pack-track for today & beyond Key Messages Packaging is multi-disciplined | complex | control ? | bottom line impact | risky Undervalued in comparison to advertising | intimate It is about detail as well as the big trends/forces | multi-disciplined Do you have to go through the evolutionary stages to gain success ? | or jump ? Understanding packaging is critical to the success of NPD & renovation Identifying packaging innovations & it’s effect/impact is a critical issue Is the packaging specialist the new hero in NPD & for current economic times ? www.pack-track.com

21. pack-track for today & beyond Packaging is critical to your success An under utilised NPD device? Easy to get wrong The need for insights & specialists A changing world > economy, sustainability, silver generation Maybe a bigger changing packaging world www.pack-track.com