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2013 Section Officers Leadership Seminar

2013 Section Officers Leadership Seminar. Communication Session. Volunteer Content Development Team. Ruben Delgadillo Mid-California Angie Errico Southern New England Katie Knudson Oregon Jeff Poland Carolina. Agenda. 1. Presentation Developing compelling announcements

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2013 Section Officers Leadership Seminar

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  1. 2013 Section Officers Leadership Seminar Communication Session

  2. Volunteer Content Development Team Ruben Delgadillo Mid-California Angie Errico Southern New England Katie Knudson Oregon Jeff Poland Carolina

  3. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

  4. Objectives • Share best practices for how to: • Create a compelling event announcement that will help increase attendance • Using the correct mediums

  5. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

  6. Developing Compelling Announcements • Promoting your events is a sales job • First impressions count! • Need to elicit a response / compel the member to register

  7. Good Meeting Announcement Example

  8. Developing compelling announcements Getting Their Attention • Choose the right event title • Email subject line • Balancing act - message vs. length

  9. Meeting Announcement - Before and After

  10. Developing compelling announcements Maximize the Visual Appeal • Key details near the top • Use selected formatting • Incorporate white space • Include a photo or graphic

  11. Developing compelling announcements Tailor Your Message for your Intended Audience • Adjust the Message • Where to promote the event based on your audience (Facebook, Twitter, etc.) • Consider your audience: • Young professionals • Retirees • Industry sector

  12. Developing compelling announcements First Impressions count! • Provide "just enough" information • Summarize event • Get their attention, then send them to your website

  13. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

  14. Getting the message out Online Resources • SAE hosted website • EngineerXchange • Locally hosted website • Social media • Email Options • FTP site + your own email • EX mail • Free email accounts

  15. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

  16. SAE Hosted Websites What to do: • Create an event on your website • Create a list upcoming events • Post announcements, photos, newsletters... • Use HTML to improve the look • Update your Section officers (each spring)

  17. Section Websites (hosted by SAE)

  18. EngineerXchange Section Websites

  19. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

  20. Resources Available for Section Leaders • Section Officers EX page • Section websites • EngineerXchange Section pages • FTP site for member roster • CONTACTS!! Other Section Leaders www.midcal.sae.org

  21. Section Officers EngineerXchange Page

  22. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

  23. Team/Table Exercise • Create a compelling event flyer tailored to a specific audience/demographic • Draw from hat to determine your audience segment • Use the materials at your table • 30 minutes to complete • Share with room and determine a winner!

  24. Summary / Key Takeaways • A compelling event announcement matters! • Utilize your Section website • Use the resources available • Contact your colleagues for ideas and suggestions

  25. 2013 Section Officers Leadership Seminar

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