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2013 Section Officers Leadership Seminar. Communication Session. Volunteer Content Development Team. Ruben Delgadillo Mid-California Angie Errico Southern New England Katie Knudson Oregon Jeff Poland Carolina. Agenda. 1. Presentation Developing compelling announcements
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2013 Section Officers Leadership Seminar Communication Session
Volunteer Content Development Team Ruben Delgadillo Mid-California Angie Errico Southern New England Katie Knudson Oregon Jeff Poland Carolina
Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up
Objectives • Share best practices for how to: • Create a compelling event announcement that will help increase attendance • Using the correct mediums
Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up
Developing Compelling Announcements • Promoting your events is a sales job • First impressions count! • Need to elicit a response / compel the member to register
Developing compelling announcements Getting Their Attention • Choose the right event title • Email subject line • Balancing act - message vs. length
Developing compelling announcements Maximize the Visual Appeal • Key details near the top • Use selected formatting • Incorporate white space • Include a photo or graphic
Developing compelling announcements Tailor Your Message for your Intended Audience • Adjust the Message • Where to promote the event based on your audience (Facebook, Twitter, etc.) • Consider your audience: • Young professionals • Retirees • Industry sector
Developing compelling announcements First Impressions count! • Provide "just enough" information • Summarize event • Get their attention, then send them to your website
Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up
Getting the message out Online Resources • SAE hosted website • EngineerXchange • Locally hosted website • Social media • Email Options • FTP site + your own email • EX mail • Free email accounts
Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up
SAE Hosted Websites What to do: • Create an event on your website • Create a list upcoming events • Post announcements, photos, newsletters... • Use HTML to improve the look • Update your Section officers (each spring)
Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up
Resources Available for Section Leaders • Section Officers EX page • Section websites • EngineerXchange Section pages • FTP site for member roster • CONTACTS!! Other Section Leaders www.midcal.sae.org
Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up
Team/Table Exercise • Create a compelling event flyer tailored to a specific audience/demographic • Draw from hat to determine your audience segment • Use the materials at your table • 30 minutes to complete • Share with room and determine a winner!
Summary / Key Takeaways • A compelling event announcement matters! • Utilize your Section website • Use the resources available • Contact your colleagues for ideas and suggestions